It’s possible to provide examples of various products to illustrate the different stages of the product life cycle more clearly. Here is the example of watching recorded television and the various stages of each method:
Introduction – 3D TVs
Growth – Blueray discs/DVR
Maturity – DVD
Decline – Video cassette
The idea of the product life cycle has been around for some time, and it is an important principle manufacturers need to understand in order to make a profit and stay in business.
However, the key to successful manufacturing is not just understanding this life cycle, but also proactively managing products throughout their lifetime, applying the appropriate resources and sales and marketing strategies, depending on what stage products are at in the cycle.
Distribution has become an important marketing tool for services, and electronic distribution ... What marketing strategies would you suggest to these companies
(a) Canon digital cameras—growth stage,
(b) Hewlett Packard tablet computers
introductory stage, and (
c) handheld manual can openers—decline stage.
May 26th, 2015
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