View the video at http://www.youtube.com/watch?v=t49JkakYAoE. Research the climate for retailers and wholesalers and describe the major opportunities and challenges retailers
and wholesalers can expect to encounter in the coming year.
Integrated online-offline sale techniques makes the sell faster
Computer assisted sell lowers the employee costs for the shop
Computer assisted sell lowers the rent for a traditional shop by not needing large showrooms for the products.
Lower costs means better prices for the end consumer.
Customization and retained customer preferences opens a new market for product adaptation
Wholesalers can have real-time information on available stock in the shops.
This will allow a more efficient use for the supply chain
More customized options for the customer means production in smaller series and
fast changing portfolios. This will mean a greater design and logistic cost
Online-Offline merger for traditional shops could mean cause more lost sale opportunities.
A customer sends it's favorite gadget to a social media platform and it might
reveal the price at the competition
Wholesalers will have to adapt storage rooms for smaller packs with more
different versions for every product. That means larger costs in stock
management and logistics.
May 26th, 2015
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