Discussion Board 4 Replies - 640

timer Asked: Nov 16th, 2018
account_balance_wallet $20

Question description

Part 3 ( 200 words minimum, per reply) Additionally, you will reply to a minimum of 3 other classmates’ threads.

*Cite 2 scholarly source

*Use proper APA formatting

*Cite 1 biblical quote in proper APA formatting

*Must be completed at graduate writing level

Tutor Answer

School: UC Berkeley


Running head: DB 4 REPLIES-640


Discussion Board Reply 3

Institution Affiliation




Hello Dion McCleese,
The mass customization term that you discussed is quite intriguing. The term refers to
manufacturing and marketing method that emphasizes on flexibility and customization of
products to suit customers’ needs (Wang Et al., 2016). Businesses that satisfy customers’ needs
have a very high chance of succeeding. Therefore, a firm should be aware of what customers’
needs are and produce goods that satisfy the needs (Wang Et al., 2016). Customers’ needs
change over time. Feedback from customers is crucial in determining whether needs have
changed. You are quite right to point out the fact that flexibility is essential in mass
customization. Changes in the production process must be possible to develop custom products
(Barman & Canizares, 2015). I also agree with your point that mass customization in the motor
vehicle industry is difficult as essential production machinery would have to be changed t...

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Thanks for the help.

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