This will entail: Integrated Marketing is an approach to creating a unified and seamless
experience for consumers to interact with the brand; it
attempts to meld all aspects of marketing communication such as
advertising, sales promotion, public relations, direct marketing, and
social media, through their respective mix of tactics, methods,
channels, media, and activities, so that all work together as a unified
force. It is a process designed to ensure that all messaging and
communications strategies are consistent across all channels and are
centered on the customer.
May 27th, 2015
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