Educational organisations use strategic planning is a tool for organizing the present on the basis of the projections of the desired future. They utilize it as a road map from where it is now to where it would like to be in five or ten years.Educational institutions are driven to engage in a strategic planning process by a variety of forces. These
include: increasing demand for higher education concurrent with a decline in government funding, changing student demographics, and a need to compete with the emerging models of higher education while keeping the essence of a traditional comprehensive university. A strategic planning process can help prepare a university to face these emerging challenges. Universities should also “pursue greater mission differentiation to streamline their services and better respond to the changing needs of their constituencies”. Strategic planning can aid the university in accomplishing these tasks.
Action plans define how we get to where we want to go,” the steps required to reach our strategic goals. They define how we get to where we want to go,” the steps required to reach our strategic goals. They identify “who will do what, when and how; how we address current issues and emerging trends as unforeseen contingencies arise”
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