Assignment: Consumer Psychology & Marketing Communications Article
Locate at least two peer-reviewed articles concerning
consumer psychology, using the University Library, the Internet, or other
Prepare a 750- to 1,050-word paper in which you analyze your
the Assignment Files tab to submit your assignment.
• Define consumer psychology.
• Describe the psychological concepts discussed and
their importance in developing a successful marketing communication message.
• Utilize your articles to explain the relationship
between consumer psychology and marketing communications.
The paper is between 750 and 1,050
words in length.
The paper—including tables and graphs, headings, title
page, and reference page—is consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text citations
and a reference page.
Paragraph and sentence transitions are present, logical,
and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling
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