Consumer Psychology & Marketing Communications Article Analysis

timer Asked: May 28th, 2015
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Question description

Individual Assignment: Consumer Psychology & Marketing Communications Article Analysis

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles.

Click the Assignment Files tab to submit your assignment.

Grading Guide


70 Percent


Partially Met

Not Met


  Define consumer psychology.

  Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

  Utilize your articles to explain the relationship between consumer psychology and marketing communications.

The paper is between 750 and 1,050 words in length.

Total Available

Total Earned


Writing Guidelines

30 Percent


Partially Met

Not Met


The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned


Assignment Total


Additional comments:

Tutor Answer

University of Maryland

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Excellent job

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