Running head: PAPA JOHN’S AND NETFLIX
Papa John’s and Netflix
PAPA JOHN’S AND NETFLIX
The chairman of Papa John’s, John Schnatter’s behavior and scandals have heaped up the
company’s PR disaster/nightmare. Papa John’s is the world’s third- largest pizza franchise.
However, the company has been making headlines for all the wrong reasons; the franchise is
entangled in scandal following racially insensitive comments, allegations of sexual misconduct,
and battles between its founder and the board, as well as litigation threats. These scandals are
causing the franchise’s pizza sales to plummet. Schnatter attracted bad press when he criticized
the Affordable Care Act and protested against having to cover his employees with health insurance.
As if that was not enough, he thrust himself into the limelight again when he blamed poor corporate
governance amid NFL kneeling during the national anthem to protest racism. It was not long before
he made racially insensitive comments by using the “N-word” during a conference call.
Shortly after, Forbes published a story alleging sexual misconduct within the
organization’s culture. As a result, the franchise a sponsorship deal with the NFL in addition to
various players in the corporate world rushing against time to distance themselves from the brand.
Scandals can bring down giant brands; therefore, Papa John’s needs a clean slate at the executive
level because the company executives are damaging its brand. Schnatter’s disruptive behavior is a
perfect example on how the actions of an organization’s workforce can bring down a mighty
business. These scandals have demonstrated the risks of linking a brand to a company’s chief
executive, exposed the company to nasty lawsuits. (Whitten, 2018)
PAPA JOHN’S AND NETFLIX
Whitten, S. (July 25, 2018). Papa John’s missteps and mistakes have wallstreet wondering whether
the pizza chain is beyond recovery. Retrieved from http//:www.cnbc.com/amp/2018
Papa John’s has evolved from a broom closet to the world’s third-largest pizza franchise that
recorded “1.64 billion sales from more than 4900 locations in forty four nations.” The primary
keys for the franchise’s success are its continued dedication to using top-quality ingredients to
make their pizza as well as well as the decision to invest in technology early. It is evident from the
company’s slogan that its founder built it on quality; “Better ingredients. Better Pizza.”
company invested heavily in digital technology early enough. The franchise is the pioneer of on...
Sign up to view the full answer