Description
The purpose of this project is to demonstrate your understanding of the following course concepts:
- How companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
- How digital or social media has transformed the communication of idea, information, and arguments in society.
The criteria of the project is on the attached powerpoint. There are three sections
SECTION 1: ORGANIZATION OR COMPANY INFORMATION
Provide the following information about the organization or company you select. Answer the questions below:
Item 1: What is the name of the organization or company?
Item 2: What year was the organization or company established?
Item 3: What is the organization's or company’s goal or mission?
IItem 4: Provide the company's or organization's website address (URL), if available.
Item 5: Where is the company or organization's headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-slide citation and on your References slide(s).
SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA INFLUENCE
Describe how digital or social media was used to influenced others while answering the following questions:
Item 1: Describe how digital or social media was used to influence others. Provide at least one example, instance, or situation that highlights this influence.
Item 2: In the example, instance, or situation you provided in Item 1, what specific digital or social media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used?
Item 3: What occurred as the result of the use of digital or social media? Describe the impact or magnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-slide citation and on your References Slide(s).
To help you with completing Section 2, an example is provided below:
Section 2 Example 1: Invisible Children - Kony 2012
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SECTION 3: ANALYSIS
What was the full impact of the use of Digital or Social Media?
Item 1: Was the change created by the use of digital or social media positive or negative (or both) in your opinion?
Item 2: How successful was the company in accomplishing the objective? Support your answer.
Item 3: List one thing the company could have done better to accomplish their objective.
Unformatted Attachment Preview
Explanation & Answer
Attached.
Dacia Football Based
Social Media
Campaign
Student’s Name
University affiliation
Course name
Professor’s name
Date
1
2
Renault Was Started by Three
Brothers Marcel, Louis and Fernand
Renault
They established Renault company in
1898 ("Beginning").
Mission: To encourage everybody to
mobilize and work together for inclusion and
sustainable mobility.
3
Renault Global Headquarters - Boulogne-Billancourt, France.
WEBSITE : https://group.renault.com/en/
SOCIAL MEDIA INFLUENCE
❑ Dacia - A GROUPE RENAULT owned car marque.
❑ Unveiled Football Based Social Media Campaign in
2014.
❑ The Campaign coincided with football World cup –in
Brazil.
6
SOCIAL MEDIA INFLUENCE
The Dacia campaign was in Facebook and Twitter
platforms main...
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