Description
I want you to do the case study Dr pepper company write around five pages and there is a sample you can follow attached below as well, you can look at the sample and follow the 10 steps direction attached below
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Explanation & Answer
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Running head: DR. PEPPER
1
DR. Pepper
Name
Institution
Date
DR. Pepper
2
Dr. Pepper
Introduction
It goes without saying that in the current market, competition is common and it keeps top
companies on their toes in satisfying the customer needs. One of these companies that have
successfully satisfied the customer needs is the Dr. Pepper company. Dr. Pepper is an American,
nonalcoholic beverage company that distributes its offerings to Canada and Mexico, in addition
to the United States and its territories (Kerin & Peterson, 2013). The group’s duties and titles
include distributor, brand owner, and bottler. The group functions predominately in the
carbonated soft drink market segment. The company’s staple brands are Dr. Pepper, Canada Dry,
Sunkist, A&W, and 7UP (Kerin & Peterson, 2013). The aforementioned beverages are
considered to be carbonated soft drinks.
Although Dr. Pepper has been successful, the group is not satisfied and feels as if it can
improve its product strategy by introducing new products within a new market. After introducing
a new sports drink in 2007, the group decided to pursue the creation of energy drink (Kerin &
Peterson, 2013). As a brand manager for Dr. Pepper, Andrew Barker was tasked to analyze the
cost and benefits of creating a new energy drink for addition to the group’s product lineup (Kerin
& Peterson, 2013).
Case Overview and Objectives
The case study for this essay is on Dr. Pepper Company, a company that has evolved
from a small, regional soft drink firm to an international beverage organization. It is clear from
the case study that there is a rise in the company’s sales in the last 10 years; from 1963 to 1974.
Fortune analyses in the year 1973 in December show that Dr. Pepper had the highest
performances of the 1000 largest manufacturing firms. Despite t...
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