discussion question e marketing

Marketing
Tutor: None Selected Time limit: 1 Day

eMarketing typically focus on Business to Consumer, but as Marketers we want to remember that companies are using the internet to search for services and products to make their operations more effectively. Describe the strategies that you would use to go use if you were doing an eMarketing strategy for a Business-to-Business company.

Determine what role Social Media would play with your Business-to-Business eMarketing Strategy. Which Social Media sites would you utilize? And why?

May 29th, 2015

strategies:

  • understanding how the business (it's services and products) fit within internet marketing.
  • identifying marketing problems that the business is facing plus considering the set of goals and objectives of the business.
  • using the right marketing channels. The right marketing channels will ensure that the business is getting maximum benefits from the channel.
  • launching a company search accoun, which is a specific a core objective for the channel used
role of social media

  • increased brand recognition
  • improved brand loyalty
  • social media the company benefits from increased opportunities
  • social media results in higher conversion rates
social media; twitter, facebook, LinkedIn, and google plus

May 29th, 2015

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May 29th, 2015
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May 29th, 2015
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