Identify the types of tracking tools available in the hospitality industry

Management
Tutor: None Selected Time limit: 1 Day

Identify the different types of customer tracking tools in the hospitality industry.

May 29th, 2015

1. Venga: Track your customers’ preferences.
Venga is a guest management and loyalty platform. By integrating the platform with their POS systems, restaurants can track their guests’ average checks, favorite menu items, and favorite drinks. Servers can then use this information to provide customers with a VIP experience, making sure to avoid recommending anything that they’re prone to dislike. 

2. BuzzTable: Identify neighborhood regulars.
By using BuzzTable’s waitlist app to engage customers while they wait for their tables, restaurants can seamlessly create detailed profiles of all their most frequent guests. BuzzTable identifies VIP customers based on lifetime spending, tracks social media influence, and saves customer preferences. 

3. OpenTable: Use reservation data to offer better service.
OpenTable offers guest intelligence tools as an add-on to its primary restaurant management system. The data that customers share when booking reservations (including email addresses and special requests) can be used for future marketing purposes. 

4. NoshList: Use historical data to provide a better guest experience.
Although NoshList primarily serves as a platform for managing restaurant waitlists, the company provides a number of guest intelligence tools, as well. Restaurants can create detailed guest profiles with complete histories that show exactly which dates and times a customer has come in, along with the party size and length of time that person waited for a table at each visit.

5. FiveStars: Give customers a VIP experience.
FiveStars is a digital loyalty program that integrates with most existing POS systems. Customers earn points and rewards based on their spending habits at participating establishments, and in return restaurants get access to mountains worth of data that can be used to identify trends and segment customers based on lifetime spending or frequency of visits. 

6. QuickCue: Create all-inclusive customer profiles.
QuickCue is an iPad-based table management system that restaurants can use to gain a better understanding of their guests. Servers can add notes and “party tags” (like VIP, outside, highchair, or booth) to customer profiles, and they can refer back to these tags for a quick refresher on preferences and dislikes each time a customer comes in. 

BEST PLEASE

May 29th, 2015

Studypool's Notebank makes it easy to buy and sell old notes, study guides, reviews, etc.
Click to visit
The Notebank
...
May 29th, 2015
...
May 29th, 2015
Mar 1st, 2017
check_circle
Mark as Final Answer
check_circle
Unmark as Final Answer
check_circle
Final Answer

Secure Information

Content will be erased after question is completed.

check_circle
Final Answer