Sometimes, a bidder on a work contract may bid lower than what would
maximize his/her profit from the contract and the reason for that is to
create goodwill (to increase expected future business from the buyer).
How would you value the goodwill that is obtained in this way?
Think about an example that pertains to you. If there is expected
goodwill would you be prepared to bid lower to get a contract? Explain
your reasons. In 300 words or more, please, provide your response to the
above discussion question.