Details:Many careers are influenced by government regulations. Health care is one of those careers, similar to education, where the workers are hesitant to be involved in the political process. If we are to advance the cause of quality patient care it becomes imminent that doctorally prepared advanced practice nurses get involved in the political process.This assignment will prepare you to determine what policy you may want to be involved in changing by creating an objective policy brief. A policy brief is a concise summary of a particular issue, the policy options to deal with it, and some recommendations on the best option. This assignment will be two parts.General Requirements:Use the following information to ensure successful completion of the assignment:Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.Directions:Part One:Write a policy brief regarding an issue relevant to health policy of 1,000-1,250 words. Include the following:Executive summaryIntroductionApproaches and resultsConclusionImplications and recommendationsGraphics and tables may be included as appropriatePart Two:Locate the contact information for a state, local, or federal official for your area.Locate information regarding the official's stance on the issue you discuss in your policy brief.Send the official a letter or e-mail that explains your position and offers suggestions on how the official should move forward with the agenda from your policy brief. Include the brief as an attachment.Political Activism 1Unsatisfactory0.00%2Less Than Satisfactory74.00%3Satisfactory79.00%4Good87.00%5Excellent100.00%70.0 %Content 10.0 %Executive SummaryAn executive summary which describes a recent practice experience involving health care outcomes is not present.An executive summary which describes a recent practice experience involving health care outcomes is present but incomplete.An executive summary which describes a recent practice experience involving health care outcomes is present but rendered at a perfunctory level.An executive summary is present which is thorough and defines specific elements but not as completely as expected. Information presented is from scholarly but dated sources.A complete executive summary is clearly present.10.0 %Policy Brief (Including Introduction, Approaches and Results, Implications and Recommendations, and Concluding Sections)Introduction, approaches and results, implications and recommendations, and concluding sections are not present.Introduction, approaches and results, implications and recommendations, and concluding sections are present but incomplete.Introduction, approaches and results, implications and recommendations, and concluding sections are present but rendered at a perfunctory level.Introduction, approaches and results, implications and recommendations, and concluding sections are clearly present but are not as complete as expected. Discussion is thorough and defines specific elements but not as completely as expected.Introduction, approaches and results, implications and recommendations, and concluding sections are clearly present.10.0 %Thesis Statement and Points the Policy Brief Will AddressThesis statement and discussion points are not present.Thesis statement and discussion points are present but incomplete.Thesis statement and discussion points are present but rendered at a perfunctory level.Thesis statement and discussion points are present but are not as complete as expected. Discussion is thorough and defines specific elements but not as completely as expected. Information presented is from scholarly but dated sources.Thesis statement and discussion points are clearly present.10.0 %Approaches and Results Expected From the Policy BriefApproaches and results expected from the policy brief are not present.Approaches and results expected from the policy brief are present but incomplete.Approaches and results expected from the policy brief are present but rendered at a perfunctory level.Approaches and results expected from the policy brief are present but are not as complete as expected. Discussion is thorough and defines specific elements but not as completely as expected. Information presented is from scholarly but dated sources.Approaches and results expected from the policy brief are clearly present. Discussion is convincing and defines specific elements. Discussion is insightful and forward-thinking. Information presented is from current scholarly sources.20.0 %Implications and Recommendations of Any Implementation of the PolicyImplications and recommendations of any implementation of the policy are not present.Implications and recommendations of any implementation of the policy are present but incomplete.Implications and recommendations of any implementation of the policy are present but rendered at a perfunctory level.Implications and recommendations of any implementation of the policy are present but are not as complete as expected. Discussion is thorough and defines specific elements but not as completely as expected. Information presented is from scholarly but dated sources.Implications and recommendations of any implementation of the policy are present. Discussion is convincing, insightful, and forward-thinking. Information presented is from current scholarly sources.10.0 %Summary of the Policy Brief in a Concluding Paragraph, Including Any Graphics or Tables Needed as AppendicesConcluding paragraph summarizing the policy brief is not present.Concluding paragraph summarizes the policy brief but is incomplete.Concluding paragraph summarizes the policy brief but is rendered at a perfunctory level.Concluding paragraph summarizes the policy brief but is not as complete as expected. Graphics or tables are included as appendices, if needed.Concluding paragraph summarizes the policy brief. Graphics or tables are included as appendices, if needed.20.0 %Organization and Effectiveness 7.0 %Thesis Development and PurposePaper lacks any discernible overall purpose or organizing claim.Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear.Thesis and/or main claim are apparent and appropriate to purpose.Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose.Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.8.0 %Argument Logic and ConstructionStatement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present.Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used.Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used.Writer is clearly in command of standard, written, academic English.10.0 %Format 5.0 %Paper Format (Use of appropriate style for the major and assignment)Template is not used appropriately or documentation format is rarely followed correctly.Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.Appropriate template is used. Formatting is correct, although some minor errors may be present.Appropriate template is fully used. There are virtually no errors in formatting style.All format elements are correct.5.0 %APA FormatRequired format is rarely followed correctly. An appropriate number of topic-related scholarly research sources and related in-text citations are not present. No reference page is included. No citations are used.Required format is attempted, but some elements are missing or mistaken. A lack of control with formatting is apparent. Some sources are not scholarly research or topic-related. Reference page is present. Citations are inconsistently used.Required format is used correctly, although some minor errors may be present. Scholarly research sources are present and topic-related, but the source and quality of some references is questionable. Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present.Required format is fully used. There are virtually no errors in formatting. Scholarly research accounts for the majority of sources presented and is topic-related and obtained from reputable professional sources. Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and citation style is usually correct.The document is correctly formatted to publication standards. All research presented is scholarly, topic-related, and obtained from highly respected, professional, original sources. In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error. The paper could readily be accepted for publication.100 %Total Weightage

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. Your strategy should be in the form of a 4-5 page paper, not including title page and reference page. Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market. Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy. Market segmentation is a marketing strategy that involves selecting a certain number of consumers to provide them with certain products and services. Market segmentation aims to offer the targeted group products or product lines that appeal to their interests (Lannuzzi, 2014). The identified targeted groups may be based on demographics, geography, behavior, or even psychographic. Key sectors of market segmentation in the health care industry can be divided based on medical insurance, medical services, managed care, or even health care services and facilities (Lannuzzi, 2014). These market segments help focus certain services in health care hence meeting the needs of the identified population. A viable market segment should have clearly defined brand reception, socio-economic background, and age group. These segments should also be accessible, measurable, actionable, and differentiable. For example, the organization should understand the level of brand reception through quantifiable factors such as sales value or even volume (Lannuzzi, 2014). Also, it is crucial to have a plan on how to access the identified market segment. This includes understanding their socio-economic backgrounds, among other metrics. The segment should also be internally homogeneous, meaning that the customers should have similar preferences (Lannuzzi, 2014). They should also have similar characteristics to develop that need to have a certain product or service. My target market is the Hispanics, who make up 96.5% of the total population in East Los Angeles. From the data, there is an average of 4.1 people in households across East Los Angeles against 2.9 people in other areas in California. There is also an average of 83.8% of family households against 68.7% in the whole state (City Data.com, 2021). From this data, East Los Angeles has a huge market for telehealth services. With such a huge population, providing telehealth services for preventive care would help solve the health care needs of many people. During the current Covid-19 pandemic, offering such services would easily help most Hispanic families’ access health care services. The service line will provide telehealth services and even telemedicine if there is a need to. Through that, 96.5% of Hispanics would create a perfect target considering that there are not enough healthcare facilities in the area (Weinstein et al., 2014). Also, providing them with comprehensive disease management services would ensure that I gain a lot from the expected growth in telehealth services in the next decades. I will market this service line through a website developed to coordinate these services. I will also market through Hispanic social media platforms throughout the city (Weinstein et al., 2014). Through that, they will understand the kind of services offered by this platform.