My project is Kid cupcake restaurant. what marketing methods will be most cost effective in reaching the greatest number of potential customers? What assumptions did you make, and how soon will you reach the breakeven point?
2. Outsourced sales forces. Users of this approach report that the return on investment is higher than when housing and supporting staffers, probably because salespeople perform better when they're not being micromanaged.
3. Email marketing. Email remains the killer app. With a basic website, you can capture email addresses, send a newsletter, keep your name in front of prospects, and make that sale.
4. Digital coupons. The virtual version of this old-school marketing ploy is gaining fast on physical coupons. New tools are evolving digital coupons into a powerful real-time lead conversion tool, so look for this method to only get better.
6. Integrating social media, mobile, and internet. As digital marketing proliferates, companies that pull all their marketing together into a cohesive whole get the advantage.
7. Pay-per-click ads. Have they gone out of style? Not if you're in industries that perform well in this venue, including local service providers, sellers of obscure products, and software providers. And $7.2 billion in 2011 Adwords purchases by small businesses suggests that some businesses must be seeing it pay off.
May 30th, 2015
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