invent a new business.  This is a new start - up venture, not an existing one or one that is expanding. Make up the business, the location, the client base, and the product or service.  Do not use any real company.  You may review a real company’s website for ideas, but the basis of this paper should be your own ideas.  Your opening sentence should begin with something like this:  "The new business venture that I will evaluate is ................."   Expect that your business will be opened in this coming year, not one that opened 10 years ago.    Your introduction should include a description of your company and any details that are important to the reader.  The description of your company should be a couple paragraphs with a summary of the business.  The other details can be discussed when you are reviewing each of the SWOT elements.  The final goal of this paper is to prepare a SWOT analysis of your new venture company.  Make sure you have at least two other sources (other than the text) to supplement your work.   You tube video http://youtu.be/qmgF0rqWpAw After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis.   Make sure you have included the actual SWOT analysis quad chart (embedded within your paper) listing the strengths, weaknesses, threats, and opportunities.  You can use your own chart, but your paper should include a simple SWOT chart with the four segments.  Then, you must discuss each segment thoroughly and explain what you have learned from performing your analysis.   So, your paper should include a title page and a reference page (no abstract is required): 1 – a description of your new venture (have a clear introduction) 2 – include a simple quad chart with the four basic quadrants embedded in your paper 3 – a thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats  4.   be sure to include monetary information.  You can't evaluate a new start up for a beauty salon if you don't include the costs to start up.   How many hair cuts would you have to provide customers before you break even each month (of course you can estimate costs).   For instance, you have to purchase equipment (dryers, chairs, etc) and you have to rent space (or buy space).   What is the monthly rent or mortgage payment and how easily will that be earned each month.   Include all other costs also (payroll, supplies, advertising, etc). Where will the start up money come from? 5 -  an evaluation – based on what you have learned, will you continue your business venture?   Be sure to answer that question at the close of your paper. 

Your company, Rasmussen Consulting, was hired by MovieFlix, a company that provides subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You are the consultant that Rasmussen has decided to assign the MovieFlix case to.To begin your assignment you will need to select one of the business problems described in the "Capstone Project Introduction" page of Module 01. You will complete this assignment in 2 parts. To complete your assignment, you will need to do the following:Part IResearch your business issue. You will need to use a minimum of 4 credible sources for your research, with 2 being academic sources, such as a book or an academic scholarly journal. Academic scholarly journals can be accessed through the Rasmussen Online Library. For business sources, ProQuest and EBSCO Host are helpful.*A note about credible sources: Credible sources are reliable, accurate, and trustworthy. These sources are written by authors respected in their fields of study. You want to identify sources where the author of the article is listed, if they've referenced other information, the sources should be cited so that you can check for the accuracy of and support what they have written. Wikipedia is not considered a credible source. For more information on credible sources, please visit the Rasmussen Online Library.In 2-3 pages, describe the problem that you've selected:What is the problem?Why is it a problem for businesses?Why does this problem exist or what causes it?What are some of the consequences if the problem goes unsolved?Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.Part IINow that you've shown MovieFlix that you've adequately researched their issue it's time to write them a formal business letter to discuss next steps.Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use "block letter formatting." Also, include an APA formatted title pageYour business letter needs to be a minimum of 2 pages in length and must include the following:Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.Discuss latest developments surrounding the issue.Describe what the first steps will be in helping them to resolve their issue. Explain why it's important that these be the first steps and what your role will be in helping them to implement these first steps.Because this is a formal business letter, tone and grammar are extremely important. You will need to submit your letter to "Grammarly" which a free service for Rasmussen students, prior to submitting your paper to the drop box. Once you've made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 - 100%.