Complete a Market and Industry Analysis on Harley Davidson.

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DeVry University

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Must be APA style. If you can submit a draft as you go along and then the finished copy, I would greatly appreciate it. (To help promote collaboration and support your team members, you will post your draft for review by your team. Please preface your draft with a brief summary of key points and any issues you would like assistance with.)

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Running head: HARLEY DAVIDSON

Market and Industry Analysis: Harley Davidson
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HARLEY DAVIDSON

1

Harley Davidson: Artificial Intelligence and its influence on Culture
Undeniably, the then newly invented concept of the motorcycle’s intrigued William S.
Harley and Brothers Arthur and Walter Davidson to start Harley Davidson, an iconic American
manufacturer in 1903. The new idea inspired the pair to such an extent that they decided to begin
the manufacture of their motorcycles with entirely new features. Since the company was
established innovation has been its crucial strategy which has willfully been followed in business
(Jain, 2018). Since its inception, the company has enjoyed enormous growth, and gradually it has
become one of the most recognized motorcycle producers in North America. Harley-Davidson
brand is so rooted in American culture in that the company sells a feeling of independence,
freedom, and individualism. The value of the American culture has made the company products
more of a lifestyle rather than product consumption experience. Essentially, having embedded
into the America culture, the motorbikes have become the American legends ranking the
company brands as among the leading in the world.
Harley-Davidson had always offered unique products since the First World War II when
it produced a high quantity of bikes for the American military. This has acted a high barrier to
entry for the other competitors to the high-quality motorcycle business. The company has offered
popular market to the Americans. Additionally, the company's brand of the motorcycles was
made of credible and authentic ideas from industrial insiders who had created a populist culture.
Primarily, the products are treated based on how it adheres to the dimensions created by
populists in a particular subculture (Tuggle & Nancy, 2000). The case of Harley Davidson as an
America...


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