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1

Business Plan

RAJUVMAH INDIAN RESTAURANT

2

Table of content
1.

Mission statement and objective

2

Solution and description of the business

3

Industry Profile

4

Description of products and services offered

5

Marketing strategy

6

Management team

7

Financial Plan

8

Production Plan

3

Executive summary
Rajuvmah restaurant is a registered Indian restaurant that will be located in a city that has a huge
Indian population like California and the San Francisco Bay area. Other than targeting the two
cities only at the moment, the business will be looking forward to spread out to key cities in the
United States within the next four years of operation. Unsurprisingly at the moment, we are the
final stages of actively leasing a facility along a major road that is big enough to fit into the
designs that Indian restaurants are up to. Rajuvmah Indian restaurant will be involved in the sale
of a wide variety of the Indian inspired delicacies. Due to the presence of several Indian
restaurants in California and San Francisco, that’s why conducting a feasibility study and market
survey was not an option, this was to aid in offering a much more competitive environment to
our competitors that are thriving businesswise. Much more than retailing and serving the Indian
delicacies, customer care will be unsurprisingly second in the whole of California- San
Francisco. This is because we are a hundred percent that our customers are the main reason why
we are in business and we have to take an extra mile to get them satisfied when they visit our
restaurant. Rajuvmah Café will also ensure that its customers are given the first priority and first
class treatment whenever they have the chance to visit the restaurant. Installing the CRM
software will enable management of one on one relationship with our customers no matter how
large our customer base may grow to. We will also ensure that we get our customers involved
when making some business decisions that directly affect them. Rajuvmah restaurant is a family
business that is owned by King Raju and his immediate family members. King Raju is a chef and
has a Bachelors in Food Science and a diploma in Business Administration, with over ten years’

4

experience in the restaurant and fast food industry, working for some of the leading brands in
India and the United States.

Vision statement
Our vision is to become the leading Indian restaurant in San Francisco and California and for no
doubt open numerous chains of Indian restaurants all across major cities in the states within a
few years.

Mission statement
Our mission and task are to establish chains of an Indian restaurant that will ensure the
availability of a wide variety of Indian Inspired delicacies and soft drinks at affordable prices to
the residents of California- San Francisco and other cities in America where we have the
intentions of opening our chains of restaurants.

5

DESCRIPTION OF BUSINESS
Rajuvmah restaurant is a registered Indian restaurant that will be located in a city with a huge
Indian population but hopes to spread out to key cities within the first few years of operation.
We are at the final stages of leasing a facility along a major road that is big enough to fit into the
design of the kind of standard Indian restaurant that we intend launching and the facility is
located directly opposite the largest estate.
Rajuvmah restaurant will be involved in the sale of a wide variety of Indian inspired delicacies,
juices, sodas etc.
We are aware that there are several Indian restaurants and other standard restaurants that serve
Indian delicacies scattered all around, which is why we spent time and resources to conduct our
feasibility studies and market survey so as to offer much more than our competitors will be
offering. We have delivery service options for our customers and our outlet is well secured with
the various payment options.
We know that our customers are the reason why we are in a business which is why we go to the
extra mile to get them satisfied when they visit our restaurant. We have a CRM software that will
help us manage one on one relationship with our customers no matter how large our customer
base may grow to. We will ensure that our customer will get involved in making a business
decision that directly affects them (2014).

6

We are aware of the trends in the restaurant industry and we are not only going to operate a
system where our customers would have to come to make purchase or whatever they want, but
we will operate an online restaurant and our customers can place order of our meals online and
they will get it delivered to their houses or the places they want.

Lunch & Dinner

Monday 11:00am 10:00pm
Tuesday 11:00am 10:00pm
Wednesday 11:00am 10:00pm
Thursday 11:00am 10:00pm
Friday 11:00am 11:00pm
Saturday 11:00am 11:00pm
Sunday 11:00am 10:00pm

7

INDUSTRY PROFILE
Rajuvmah Indian restaurant is a family business that is owned by king Raju and his immediate
family members. King Raju is an Indian celebrity chef and he has a BSC in Food science and a
Diploma in Business Administration, over 10 years’ experience in the restaurant and fast food
industry, working for some of the leading brands in India.
Rajuvmah is a company that looks forward to delivering excellent services and of course Indian
delicacies. We want to be known as a restraint that truly cares for our customers.
Our main intention of starting the Indian based restaurant is to favorably compete in the industry
and of course to make returns, and we will do all that is permitted by law to achieve our aim and
business goals. Our products and service offerings are listed below:
✓ Operating quick-service restaurant.
✓ Sale of Indian delicacies
✓ Sale of Sandwiches
✓ Sale of beverages such as juice

8

MARKETING STRATEGY
In this era when the online community is growing rapidly, Rajuvmah would do its business with
a lot of favor if an online presence is created. One of the easiest ways to get people to see you as
an expert in your line of business is to blog constantly about Indian inspired foods. A whole lot
of favor is for creating an online presence in our business, one of the easiest ways to get people
to see our products is constantly see the Indian delicacies after blogging on the internet.
Rajuvmah may also want to leverage on social media platforms like Twitter, Facebook and
Instagram and other to publicize restaurant. Players in the restaurant industry have created new
menu option that capitalizes on the trend of the increasing awareness of the health risks
associated with high –fat diets (2013).
One of the interesting facts about the Indian inspired foods is that it is not just for Indian and
other Asian People. It is for every citizen in America and tourists as well. As a matter of fact,
most of the Indian restaurant possess menus designed specifically for the vegetarians and others
depending on their food preferences. Having a consideration of this, we have positioned our café
to service residents in California and San Francisco and every other location where our chains of
the Indian restaurant outlets will be located in key cities all over America. After conducting a
well-researched and detailed market research we have some ideas what our target market would
be expecting from us. We are in business to retail our products to the following groups of
individuals.
➢ Vegetarian
➢ Households

9

➢ Schools
➢ Students
➢ Tourists.
➢ Sports Men and Women
➢ Indian migrants
➢ Event planners
➢ Corporate Organizations
On our competitive advantage, a close study of the restaurant industry reveals that the market has
become much more intensely over the last few years (2012). As a matter of facts, one should be
highly creative, customers centric and proactive if you must survive in the food and beverages
industry. Surprisingly we are aware of the completion and we are fully prepared to compete
favorably with other Indian restaurants in California and San Francisco.
Moreover, we will always ensure that we have a wide variety of Indian inspired delicacies in our
restaurant at all times. This will make it hard and impossible for customers to visit the restaurant
and leave without making a purchase. Our main business goal is to make Rajuvmah Indian Café
a one-stop endian restaurant in the States. Our excellent customer service culture, online options,
various payment options, and the highly secured facility will serve as a competitive advantage
for us.

10

MANAGEMENT TEAM
Our purpose of starting an Indian restaurant business is to build a typical or a standard business
in America. Although our Indian restaurant might not be as big as some of the leading brands in
the industry we will ensure that we put the right structure in place that will support the kind of
growth that we have in mind while setting up the business (2017).
We will also ensure that we employ a few people that are qualified, honest and customercentric with the moving forward motive to help us build a prosperous business that will benefit
all stakeholders. As a matter of fact, the profit-sharing agreement will be made available to all
our senior management staff and it will be based on their performance for a period of ten years or
more.
In the outlook of that, we have decided to hire qualified and competent hands to occupy the
following positions;
➢ Chief Executive Officer (king Raju)
➢ Restaurant Manager
➢ Human Resources Manager
➢ Kitchen Workers
➢ Sales and Marketing Manager
➢ Cashiers
➢ Waiter

11

Financial Plan
When setting up any business, the amount of cost will highly depend on the approach and scale
you want to undertake. If your intentions are to go big and rent a place, then one needs a good
amount of capital as one needs to ensure that the employees are well taken care of, and your
facility is conducive enough for workers to be creative and productive at all cost. The tools and
equipment’s that will be used in the business are nearly the same cost everywhere and any
difference in price would be minimal and can be overlooked. As for the financial plan and the
detailed cost analysis for starting the café, it might differ in other countries due to the value of
their currency (2018).

These are the areas that we as a business we will spend our startup capital;

The total fee for registering the business in the United States – $850.
Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines, and other software) – $1,100.
Marketing promotion expenses for the grand opening of Ravi Rajamma® Indian
Restaurant, LLC in the amount of $2,500 and as well as flyer printing (2,000 flyers at
$0.04 per copy) for the total amount of – $3,580.
Cost for hiring Business Consultant – $2,300.
Insurance (general liability, workers’ compensation, and property casualty) coverage at a
total premium – $2,100.

12

The cost for payment of rent for 12 months at $1.76 per square feet in the total amount
of $100,600.
The cost for construction of a fast food restaurant – $98,000.
Other start-up expenses including stationery ($300) and phone and utility deposits
($1,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– $95,000
The cost for Start-up inventory (food ingredients, drinks and packaging materials et al)
– $70,000
Storage hardware (bins, rack, shelves, food case) – $9,720
The cost of counter area equipment (counter top, sink, ice machine, etc.) – $5,500
The cost for store equipment (cash register, security, ventilation, signage) – $18,750
The cost of purchase of distribution vans – $30,000
The cost of the buying furniture and gadgets (Computers, Printers, Telephone, TVs, Sound
System, tables and chairs et al) – $4,000.
The cost of the Commencement of a Website – $600
The cost for our inaugural party – $10,000
Diverse – $10,000

We as a business-oriented organization have been able to generate about a hundred thousand
dollars, the personal savings amounting to $ 800000 while the soft loans from family members are
$20000. Furthermore, we are in the final stages of obtaining a loan facility of about $155000 from
our bank. All the papers catering for that have been signed and submitted, and the loan has been
approved and any moment from now our account will be credited with the amount.

13

Production plan
Arranging procedures to ensure quality and safety products in our business before, during, and
after production will be very essential in ensuring that our staff is following the intended methods
of production, ensuring a safe and quality product.
• Pre-Requisites: Certificate of Analysis of incoming ingredients
• Good Manufacturing Practices
• Personnel Training: product quality thresholds, process checkpoints, cleaning and sanitizing
protocol, recordkeeping
• Batch size optimization for equipment and production rate
• Process timing
• Operational Limits- Quality Control/Quality Assurance checks
• Formal Plans

Moreover, we will set up the position to be a top-grade restaurant with healthy, enjoyment, and
deep cultural atmosphere at first. Besides, we will provide some unique flavor food and excellent
service. The quality position that standards in our business includes; refined and tasty flora food,
elegant and refreshing atmosphere and not forgetting the friendly service. There should be 3
flavors; flavor made by Chefs, constant innovative ones and the flavor which is keeping up the
fast-changing market. Based on the new things we learn, we will develop our own characteristic.

14

We will also give our waitress professional training on service to assure an excellent service
quality.

Conclusion

Alonso (2015) offers that most of business running process is very similar between technical and
non-technical start-ups. During the process of developing this business idea, I learned a lot. Based
on the articles, books, and seminars, I absorb much know how to develop a business idea. I learned
how to get a business idea, how to recognize and get potential customers, and how to prepare a
market analysis. It could be very hard to start up doing a business, however, from all experiences
I get in the Master project, I could avoid many mistakes.

15

References

Alonzo, Roy S. The Upstart Guide to Owning and Managing a Restaurant. Kaplan Pub., 2015.

Fullen, Sharon L. Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a
Restaurant Business Plan & Feasibility Study. Atlantic Pub. Group, 2017

Mbengeranwa, Allen. Restaurant Business Plan -: the Complete Practical Format. Lulu Press
Inc., 2014.

Purdy, Warren G. The Guide to Retail Business Planning: The Complete Handbook for Creating
a Winning Plan for Any Retail Business. Inc. Business Resources, 2013.


1

Business Plan

RAJUVMAH INDIAN RESTAURANT

2

Table of content
1.

Mission statement and objective

2

Solution and description of the business

3

Industry Profile

4

Description of products and services offered

5

Marketing strategy

6

Management team

7

Financial Plan

8

Production Plan

3

Executive summary
Rajuvmah restaurant is a registered Indian restaurant that will be located in a city that has a huge
Indian population like California and the San Francisco Bay area. Other than targeting the two
cities only at the moment, the business will be looking forward to spread out to key cities in the
United States within the next four years of operation. Unsurprisingly at the moment, we are the
final stages of actively leasing a facility along a major road that is big enough to fit into the
designs that Indian restaurants are up to. Rajuvmah Indian restaurant will be involved in the sale
of a wide variety of the Indian inspired delicacies. Due to the presence of several Indian
restaurants in California and San Francisco, that’s why conducting a feasibility study and market
survey was not an option, this was to aid in offering a much more competitive environment to
our competitors that are thriving businesswise. Much more than retailing and serving the Indian
delicacies, customer care will be unsurprisingly second in the whole of California- San
Francisco. This is because we are a hundred percent that our customers are the main reason why
we are in business and we have to take an extra mile to get them satisfied when they visit our
restaurant. Rajuvmah Café will also ensure that its customers are given the first priority and first
class treatment whenever they have the chance to visit the restaurant. Installing the CRM
software will enable management of one on one relationship with our customers no matter how
large our customer base may grow to. We will also ensure that we get our customers involved
when making some business decisions that directly affect them. Rajuvmah restaurant is a family
business that is owned by King Raju and his immediate family members. King Raju is a chef and
has a Bachelors in Food Science and a diploma in Business Administration, with over ten years’

4

experience in the restaurant and fast food industry, working for some of the leading brands in
India and the United States.

Vision statement
Our vision is to become the leading Indian restaurant in San Francisco and California and for no
doubt open numerous chains of Indian restaurants all across major cities in the states within a
few years.

Mission statement
Our mission and task are to establish chains of an Indian restaurant that will ensure the
availability of a wide variety of Indian Inspired delicacies and soft drinks at affordable prices to
the residents of California- San Francisco and other cities in America where we have the
intentions of opening our chains of restaurants.

5

DESCRIPTION OF BUSINESS
Rajuvmah restaurant is a registered Indian restaurant that will be located in a city with a huge
Indian population but hopes to spread out to key cities within the first few years of operation.
We are at the final stages of leasing a facility along a major road that is big enough to fit into the
design of the kind of standard Indian restaurant that we intend launching and the facility is
located directly opposite the largest estate.
Rajuvmah restaurant will be involved in the sale of a wide variety of Indian inspired delicacies,
juices, sodas etc.
We are aware that there are several Indian restaurants and other standard restaurants that serve
Indian delicacies scattered all around, which is why we spent time and resources to conduct our
feasibility studies and market survey so as to offer much more than our competitors will be
offering. We have delivery service options for our customers and our outlet is well secured with
the various payment options.
We know that our customers are the reason why we are in a business which is why we go to the
extra mile to get them satisfied when they visit our restaurant. We have a CRM software that will
help us manage one on one relationship with our customers no matter how large our customer
base may grow to. We will ensure that our customer will get involved in making a business
decision that directly affects them (2014).

6

We are aware of the trends in the restaurant industry and we are not only going to operate a
system where our customers would have to come to make purchase or whatever they want, but
we will operate an online restaurant and our customers can place order of our meals online and
they will get it delivered to their houses or the places they want.

Lunch & Dinner

Monday 11:00am 10:00pm
Tuesday 11:00am 10:00pm
Wednesday 11:00am 10:00pm
Thursday 11:00am 10:00pm
Friday 11:00am 11:00pm
Saturday 11:00am 11:00pm
Sunday 11:00am 10:00pm

7

INDUSTRY PROFILE
Rajuvmah Indian restaurant is a family business that is owned by king Raju and his immediate
family members. King Raju is an Indian celebrity chef and he has a BSC in Food science and a
Diploma in Business Administration, over 10 years’ experience in the restaurant and fast food
industry, working for some of the leading brands in India.
Rajuvmah is a company that looks forward to delivering excellent services and of course Indian
delicacies. We want to be known as a restraint that truly cares for our customers.
Our main intention of starting the Indian based restaurant is to favorably compete in the industry
and of course to make returns, and we will do all that is permitted by law to achieve our aim and
business goals. Our products and service offerings are listed below:
✓ Operating quick-service restaurant.
✓ Sale of Indian delicacies
✓ Sale of Sandwiches
✓ Sale of beverages such as juice

8

MARKETING STRATEGY
In this era when the online community is growing rapidly, Rajuvmah would do its business with
a lot of favor if an online presence is created. One of the easiest ways to get people to see you as
an expert in your line of business is to blog constantly about Indian inspired foods. A whole lot
of favor is for creating an online presence in our business, one of the easiest ways to get people
to see our products is constantly see the Indian delicacies after blogging on the internet.
Rajuvmah may also want to leverage on social media platforms like Twitter, Facebook and
Instagram and other to publicize restaurant. Players in the restaurant industry have created new
menu option that capitalizes on the trend of the increasing awareness of the health risks
associated with high –fat diets (2013).
One of the interesting facts about the Indian inspired foods is that it is not just for Indian and
other Asian People. It is for every citizen in America and tourists as well. As a matter of fact,
most of the Indian restaurant possess menus designed specifically for the vegetarians and others
depending on their food preferences. Having a consideration of this, we have positioned our café
to service residents in California and San Francisco and every other location where our chains of
the Indian restaurant outlets will be located in key cities all over America. After conducting a
well-researched and detailed market research we have some ideas what our target market would
be expecting from us. We are in business to retail our products to the following groups of
individuals.
➢ Vegetarian
➢ Households

9

➢ Schools
➢ Students
➢ Tourists.
➢ Sports Men and Women
➢ Indian migrants
➢ Event planners
➢ Corporate Organizations
On our competitive advantage, a close study of the restaurant industry reveals that the market has
become much more intensely over the last few years (2012). As a matter of facts, one should be
highly creative, customers centric and proactive if you must survive in the food and beverages
industry. Surprisingly we are aware of the completion and we are fully prepared to compete
favorably with other Indian restaurants in California and San Francisco.
Moreover, we will always ensure that we have a wide variety of Indian inspired delicacies in our
restaurant at all times. This will make it hard and impossible for customers to visit the restaurant
and leave without making a purchase. Our main business goal is to make Rajuvmah Indian Café
a one-stop endian restaurant in the States. Our excellent customer service culture, online options,
various payment options, and the highly secured facility will serve as a competitive advantage
for us.

10

MANAGEMENT TEAM
Our purpose of starting an Indian restaurant business is to build a typical or a standard business
in America. Although our Indian restaurant might not be as big as some of the leading brands in
the industry we will ensure that we put the right structure in place that will support the kind of
growth that we have in mind while setting up the business (2017).
We will also ensure that we employ a few people that are qualified, honest and customercentric with the moving forward motive to help us build a prosperous business that will benefit
all stakeholders. As a matter of fact, the profit-sharing agreement will be made available to all
our senior management staff and it will be based on their performance for a period of ten years or
more.
In the outlook of that, we have decided to hire qualified and competent hands to occupy the
following positions;
➢ Chief Executive Officer (king Raju)
➢ Restaurant Manager
➢ Human Resources Manager
➢ Kitchen Workers
➢ Sales and Marketing Manager
➢ Cashiers
➢ Waiter

11

Financial Plan
When setting up any business, the amount of cost will highly depend on the approach and scale
you want to undertake. If your intentions are to go big and rent a place, then one needs a good
amount of capital as one needs to ensure that the employees are well taken care of, and your
facility is conducive enough for workers to be creative and productive at all cost. The tools and
equipment’s that will be used in the business are nearly the same cost everywhere and any
difference in price would be minimal and can be overlooked. As for the financial plan and the
detailed cost analysis for starting the café, it might differ in other countries due to the value of
their currency (2018).

These are the areas that we as a business we will spend our startup capital;

The total fee for registering the business in the United States – $850.
Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines, and other software) – $1,100.
Marketing promotion expenses for the grand opening of Ravi Rajamma® Indian
Restaurant, LLC in the amount of $2,500 and as well as flyer printing (2,000 flyers at
$0.04 per copy) for the total amount of – $3,580.
Cost for hiring Business Consultant – $2,300.
Insurance (general liability, workers’ compensation, and property casualty) coverage at a
total premium – $2,100.

12

The cost for payment of rent for 12 months at $1.76 per square feet in the total amount
of $100,600.
The cost for construction of a fast food restaurant – $98,000.
Other start-up expenses including stationery ($300) and phone and utility deposits
($1,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– $95,000
The cost for Start-up inventory (food ingredients, drinks and packaging materials et al)
– $70,000
Storage hardware (bins, rack, shelves, food case) – $9,720
The cost of counter area equipment (counter top, sink, ice machine, etc.) – $5,500
The cost for store equipment (cash register, security, ventilation, signage) – $18,750
The cost of purchase of distribution vans – $30,000
The cost of the buying furniture and gadgets (Computers, Printers, Telephone, TVs, Sound
System, tables and chairs et al) – $4,000.
The cost of the Co...