PPT for international business

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What to do? From the very beginning of the course you will think about a business (product or service) that you want to expand to another country. As you will be introduced with different topics of International Business you will start investigating the feasibility of your expansion project. You will find the answers to the following questions gradually: 1. Why do you want to expand in the international market? (Focus on the factors in the handout called "International Marketing Strategy) 2. Which country you want to start your business with? Why have you chosen this country? (Provide a brief analysis on scopes and challenges your business may face in this country) 3. In what form you want to start your business in that country (e.g. franchising, strategic alliances, joint venture etc.). Justify your choice. 4. Describe a detail marketing plan for your product or service. your plan must address the following issues: a. Marketing objective b. Special features of your product or service (standard or adapted) C. Pricing policy d. Promotional policies e. Placing or distribution policies Presentation: (10%) You will present the substances that you are going to find while answering questions 1 to 4 on properly designed PowerPoint slides. Each of you will get 7 minutes to present. Time boundary will be followed very strictly. For extra time you will be penalized. You are always welcome to show me your work-in- progress so that I can guide you towards a expected level of performance.
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