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Child Obesity Outline
Topic: Advertisement and Child obesity
Institute of Medicine Recommendation
The institute report recommended that the firm make voluntary commitment and steps to see to it
that food and advertisement industries changed their marketing techniques that had high impacts
on children based on food and beverages promotions.
Further, the institute recommended working with public health and consumer foods to establish
and enforce the highest standards for the marketing of most top food products to children’s.
The recommendation is quite reasonable as the rate of advertisement increased, children’s
obesity increased. The adverts target base was children between 6-12 years. By placing seductive
ads on the television billboard, and free samples, many children have continued to demand and
eat unhealthy food.
Advertisement effect on children
Advertising has a significant impact on children based on the people used or the characters
designed. Kraft Foods Company as a leader in the food industry contributed to the increased case
of childhood obesity.
The findings include food and beverages marketing influences the diets and health of children’s,
the adverts on TV or YouTube put the health of the children at risks due to increased out of
balance healthy diet.
The more TV or YouTube channels a child watches, the more demands for those items increases.
Advertisement plays major ethical issues. Some of those identified in this case include truth
advertisement and advertising of Harmful products.
Failure to reveal or to ...