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Virginia State University Pastas R Us Question
Resources: Pastas R Us, Inc. Database & Microsoft Excel®, Wk 1: Descriptive Statistics Analysis Assignment
Purpose&nb ...
Virginia State University Pastas R Us Question
Resources: Pastas R Us, Inc. Database & Microsoft Excel®, Wk 1: Descriptive Statistics Analysis Assignment
Purpose
This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You’ll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.
Scenario:
Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:
Median age between 25 – 45 years old
Household median income above national average
At least 15% college educated adult population
Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.
The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.
Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.
Report:
Write a 750-word statistical report that includes the following sections:
Section 1: Scope and descriptive statistics
Section 2: Analysis
Section 3: Recommendations and Implementation
Section 1 - Scope and descriptive statistics
State the report’s objective.
Discuss the nature of the current database. What variables were analyzed?
Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.
Section 2 - Analysis
Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
“BachDeg%” versus “Sales/SqFt”
“MedIncome” versus “Sales/SqFt”
“MedAge” versus “Sales/SqFt”
“LoyaltyCard(%)” versus “SalesGrowth(%)”
In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.
Section 3: Recommendations and implementation
Based on your findings above, assess which expansion criteria seem to be more effective.Could any expansion criterion be changed or eliminated? If so, which one and why?
Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)
Ohio University Marketing Research Associations and Predictions Paper
Locate the SPSS data file in the Assignments folder called “L’Experience Félicité.” Last time, we analyzed the dif ...
Ohio University Marketing Research Associations and Predictions Paper
Locate the SPSS data file in the Assignments folder called “L’Experience Félicité.” Last time, we analyzed the differences between the likely patrons and the unlikely patrons. This time, we are going to analyze what is associated with and predicts a person’s likelihood to patronize the restaurant.Using the variable “likely,” or “How likely would it be for you to patronize this restaurant,” the variable “VLPatron,” or Very Likely Patron, and SPSS, answer the following questions:See Attachment please
University of The Cumberlands Knowledge Management Cycle EssaY
Discussion: This week we focus on the knowledge management cycle noted in Figure 5.3 in the Information Technology and Org ...
University of The Cumberlands Knowledge Management Cycle EssaY
Discussion: This week we focus on the knowledge management cycle noted in Figure 5.3 in the Information Technology and Organizational Learning text. Note the various aspects of knowledge management, continuous innovation, and competitive advantage and how they integrate with one another.Your response should be 250-300 words. At least two citationsAPA Format Text Book : Langer, A. M. (2018). Information Technology and Organizational Learning. 3rd edition. Taylor & Francis Group, LLC. ISBN: 978-1-138-23858-9
CMR 282 Miami University Conditional Formatting Worksheet
Please remember:You may use your textbook, notes, and the Internet to complete the assignment.You may NOT use other people ...
CMR 282 Miami University Conditional Formatting Worksheet
Please remember:You may use your textbook, notes, and the Internet to complete the assignment.You may NOT use other people for help, including fellow students and other instructors. This includes using files from previous semesters.Late exams will not be acceptedNote: When you open the file, you may see a warning from Excel. This is because the file is a macro-enabled file. Please click Okay and continue with the exam.
7 pages
Haier Group
Hair’s internationalization strategy is characterized by three features international, Multidomestic, and global busines ...
Haier Group
Hair’s internationalization strategy is characterized by three features international, Multidomestic, and global business approaches. In the ...
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Most Popular Content
Virginia State University Pastas R Us Question
Resources: Pastas R Us, Inc. Database & Microsoft Excel®, Wk 1: Descriptive Statistics Analysis Assignment
Purpose&nb ...
Virginia State University Pastas R Us Question
Resources: Pastas R Us, Inc. Database & Microsoft Excel®, Wk 1: Descriptive Statistics Analysis Assignment
Purpose
This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You’ll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.
Scenario:
Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:
Median age between 25 – 45 years old
Household median income above national average
At least 15% college educated adult population
Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.
The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.
Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.
Report:
Write a 750-word statistical report that includes the following sections:
Section 1: Scope and descriptive statistics
Section 2: Analysis
Section 3: Recommendations and Implementation
Section 1 - Scope and descriptive statistics
State the report’s objective.
Discuss the nature of the current database. What variables were analyzed?
Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.
Section 2 - Analysis
Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
“BachDeg%” versus “Sales/SqFt”
“MedIncome” versus “Sales/SqFt”
“MedAge” versus “Sales/SqFt”
“LoyaltyCard(%)” versus “SalesGrowth(%)”
In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.
Section 3: Recommendations and implementation
Based on your findings above, assess which expansion criteria seem to be more effective.Could any expansion criterion be changed or eliminated? If so, which one and why?
Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)
Ohio University Marketing Research Associations and Predictions Paper
Locate the SPSS data file in the Assignments folder called “L’Experience Félicité.” Last time, we analyzed the dif ...
Ohio University Marketing Research Associations and Predictions Paper
Locate the SPSS data file in the Assignments folder called “L’Experience Félicité.” Last time, we analyzed the differences between the likely patrons and the unlikely patrons. This time, we are going to analyze what is associated with and predicts a person’s likelihood to patronize the restaurant.Using the variable “likely,” or “How likely would it be for you to patronize this restaurant,” the variable “VLPatron,” or Very Likely Patron, and SPSS, answer the following questions:See Attachment please
University of The Cumberlands Knowledge Management Cycle EssaY
Discussion: This week we focus on the knowledge management cycle noted in Figure 5.3 in the Information Technology and Org ...
University of The Cumberlands Knowledge Management Cycle EssaY
Discussion: This week we focus on the knowledge management cycle noted in Figure 5.3 in the Information Technology and Organizational Learning text. Note the various aspects of knowledge management, continuous innovation, and competitive advantage and how they integrate with one another.Your response should be 250-300 words. At least two citationsAPA Format Text Book : Langer, A. M. (2018). Information Technology and Organizational Learning. 3rd edition. Taylor & Francis Group, LLC. ISBN: 978-1-138-23858-9
CMR 282 Miami University Conditional Formatting Worksheet
Please remember:You may use your textbook, notes, and the Internet to complete the assignment.You may NOT use other people ...
CMR 282 Miami University Conditional Formatting Worksheet
Please remember:You may use your textbook, notes, and the Internet to complete the assignment.You may NOT use other people for help, including fellow students and other instructors. This includes using files from previous semesters.Late exams will not be acceptedNote: When you open the file, you may see a warning from Excel. This is because the file is a macro-enabled file. Please click Okay and continue with the exam.
7 pages
Haier Group
Hair’s internationalization strategy is characterized by three features international, Multidomestic, and global busines ...
Haier Group
Hair’s internationalization strategy is characterized by three features international, Multidomestic, and global business approaches. In the ...
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