2)- Below is an article on financing long-term care for the elderly.

Anonymous
timer Asked: Nov 25th, 2018
account_balance_wallet $30

Question Description

1)- Please discuss how you will market a geriatric care business.

2)- Below is an article on financing long-term care for the elderly.

https://www.cbo.gov/sites/default/files/cbofiles/ftpdocs/54xx/doc5400/04-26-longtermcare.pdf

Please read this article carefully. Prepare a 2-page summary of the main points raised in the article. Use the APA format and cite the article as reference.

Recommendations

1)- in only one paragrapgh

2)- 3 to 4 pages


Unformatted Attachment Preview

1)- Please discuss how you will market a geriatric care business. 2)- Below is an article on financing long-term care for the elderly. https://www.cbo.gov/sites/default/files/cbofiles/ftpdocs/54xx/doc5400/04-26-longtermcare.pdf Please read this article carefully. Prepare a 2-page summary of the main points raised in the article. Use the APA format and cite the article as reference. Recommandations 1)- in only one paragrapgh 2)- 3 to 4 pages ...
Purchase answer to see full attachment

Tutor Answer

bilhamay
School: UIUC

Thank you for working with me

Running head: MARKETING A GERIATRIC CARE BUSINESS

Marketing a Geriatric Care Business
Name:
Institution:

1

MARKETING A GERIATRIC CARE BUSINESS

Marketing a Geriatric Care Business
Geriatric care businesses are increasing in number as the proportion of the population in
need of their services increases. Consequently, marketing such businesses is important to ensure
that a facility becomes the preferred choice for both geriatric patients and their families. I would
market a geriatric care business by targeting the right people with my marketing efforts.
Decisions on geriatric are either made by an elderly patient or their children (Berman &
Shulman, 2009). Marketing efforts, therefore, need to target the children of older adults as well
as the older adults themselves. Senior adults value their independence (Ahlqvist, Nyfors &
Suhonen, 2016). They also value their relationship with their families and good health. I would,
therefore, target them with promotional messages associating the geriatric care business’s
services with these three factors to make it appealing to them. I would then target families with
elderly parents. Unlike their parents, this group is likely to consider safety, round the clock care,
and cost when scouting for a geriatric care facility. I would, therefore, target them with
promotional messages focusing on these three factors. Both geriatric patients and their families
would, therefore, consider my geriatric care business their preferred facility of choice for
geriatric care.

2

MARKETING A GERIATRIC CARE BUSINESS

References
Ahlqvis...

flag Report DMCA
Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

Similar Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors