Marketing Case Study

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njngvs

Business Finance

Marketing strategic

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this a marketing case study analysis > be so creative in answer this case and relate it to real life examples, add theories, experiences, prespective. just be so creative on this

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the questions and The Case Study Article

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1. Do you agree with HubSpot that the “rules of marketing” have changed? If so, how? Is inbound marketing the answer? Why or why not? (Suggestion: Identify the benefits and risks involved with inbound marketing and compare/contrast with outbound marketing.) 2. Who should HubSpot target? Is HubSpot finding and serving the right set of customers? Given its position as a start-up company, should it widen its focus to serve any customers that comes it way? Or narrow their target, by focusing exclusively on either Own Ollies or Marketer Marys? Or by focusing exclusively on either B2B or B2C customers? Analyze the customer lifetime value (CLV) of the different customer groups to inform your decision. The basic formula for calculating the CLV of a HubSpot customer is: CLV = [(monthly profit) * (customer lifetime in months)] – (acquisition cost) The case provides the churn rate which can be used to calculate the customer lifetime in months. • • • • The formula to calculate the customer lifetime in months: Customer lifetime in months = 1/monthly churn rate 3. Does HubSpot have the right set of products for its targets? 4. Does HubSpot have the right pricing strategy? Does the software-as-a-service (SaaS) pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers? 5. Are Halligan and Shah being too stubborn by not doing any outbound marketing? Ort should they continue to practice what they preach by focusing on inbound marketing alone?
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Explanation & Answer

Attached.

Running Head: HUBSPOT

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Marketing Case Study
Student’s Name
Course Name
Instructor’s Name
Date

HUBSPOT

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Case Questions

1. Do you agree with HubSpot that the “rules of marketing” have changed? If so, how? Is
inbound marketing the answer? Why or why not? (Suggestion: Identify the benefits and
risks involved with inbound marketing and compare/contrast with outbound marketing.)
The work that HubSpot is doing in inbound marketing is excellent, and thus it raises a
fierce debate to change the rules of marketing. The inbound market currently is growing fast to
suit the current market trend and the rapidly developing social media. Compared to outbound
marketing inbound marketing is an innovative market strategy and keeps on providing lower
costs to consumers (Steenburgh et al., 2011). Traditionally most marketers promoted the
products through the spread of information using means such as trade shows and advertisements
to attract prospective customers to join their sales, but nowadays things have changed.
Online marketing is the technology that has made marketers shift from traditional
marketing methods to digital marketing methods whereby the consumers can suffer the internet
and search for products they want and make their purchasing decision. The online markets are
more active than the traditional markets because the internet is fast and easy to access at any time
and anywhere. The consumer behavior has also changed because people can do extensive
searches on a product from blogs, Facebook and websites before making a final decision on
whether to buy a product (Wyrwisz, 2017). The roles of searching are on the hands of the
consumers, and therefore they have the freedom to sort filter a bunch of the marketing messages.
The priority helps the consumers to reject the messages they find not useful to them and retain
the messages that are useful. Even if the consumers do not buy the products they want online, the
internet will first provide the consumer with significant information that will help him or her in
deciding for physical buying.

HUBSPOT

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The world of business has changed, and with the existence of economic ...


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