International Marketing

Jun 4th, 2015
SKTFaker
Category:
Business & Finance
Price: $20 USD

Question description

Analyze and evaluate a brand that has expanded globally and critically evaluate the brand's current competitive marketplace.For example, before starbucks entered China, what other coffee shop offerings existed, and how did starbucks compete with China's traditional cultural preference of tea? Discuss the adjustments you intend to make in the 4Ps to respond to customer needs and  cultural differences of the country/location of new business venture

What are the key drivers that today's international marketer must understand in planning for the international marketplace? What is the role of each international driver in implementing each of the strategic efforts?

Which of the international drivers and strategic efforts are likely to change more often and more rapidly?

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: New York University
PREMIUM TUTOR

Studypool has helped 1,244,100 students

7 Reviews


Summary
Quality
Communication
On Time
Value
kpcutie
Nov 30th, 2016
" Excellent job "
Hemapathy
Nov 17th, 2016
" all I can say is wow very fast work, great work thanks "
BlueOcean
Nov 3rd, 2016
" Awesome! Exactly what I wanted. "
kevin12622
Oct 25th, 2016
" Goes above and beyond expectations ! "
ashleyisgod
Oct 12th, 2016
" Top quality work from this guy! I'll be back! "
likeplum4
Oct 3rd, 2016
" Excellent work as usual "
Molly_Moon
Sep 19th, 2016
" AMAZING as always! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors