Module 3 - CaseProduct InnovationAssignment OverviewIn the case for this module, you will be investigating the development, marketing, and use of the iPhone as an example of product innovation. In the readings, you will find several descriptions of the overall product innovation process, as well as some of the history of the iPhone. You are encouraged to seek out other sources of information on this topic as well.Case AssignmentPrepare a 5- to 7-page paper in accordance with the following Assignment Expectations on the topic:“What we can and can’t learn about product innovation from the experience of the iPhone”In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what might’ve been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading? Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved. Assignment ExpectationsLength: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.Organization: Subheadings should be used to organize your paper according to the questions.Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.As you complete your assignment, make sure you do the following: Answer the assignment questions directly. Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials. Use evidence from your readings to justify your conclusions. Cite at least five credible resources. Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal. Your assignment will be graded using the following criteria: Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment. Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem, and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner. Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level. Citing Sources: Student demonstrates mastery applying APA formatting standards to both in text citations and the reference list. Professionalism and Timeliness: Assignments are submitted on time.Module 3 - BackgroundProduct InnovationVideo material3 Lessons on Innovation We Can Learn from Jeff Bezos' Success. Gala 2017. https://youtu.be/LqL3tyCQ1yY . Available at https://blog.hypeinnovation.com/3-lessons-on-innovation-from-jeff-bezosDiffusion of Innovation Theory by Rare. Available at https://www.youtube.com/watch?v=9QnfWhtujPASteve Jobs announcing the first iPhone in 2007. https://youtu.be/wGoM_wVrwngRequired ReadingIm, S., Montoya, M., &Workman, J. (2012) Antecedents and Consequences of Creativity in Product Innovation Teams. Journal of Product Innovation and Management. 30(1) 170-185. Retrieved October 21, 2017, from https://pdfs.semanticscholar.org/bc15/2ff392741f467a39868d104ad13cdd79ea3c.pdfDohrmehl, L. (2017) Relive 10 years of amazing iPhone innovation. CultOfMac. Retrieved October 21, 2017, from https://www.cultofmac.com/461109/today-in-apple-history-celebrate-10-years-of-iphone-goodness/Neilson, J. (2014) 10 Innovation Lessons From Steve Jobs And Apple: Story of the iPhone [And The Theory of Integrative Innovation]. The Innovative Manager. May 21. Retrieved October 21, 2017, from https://www.theinnovativemanager.com/innovation-lessons-steve-jobs-apple-story-iphone/Optional ReadingSarwar, M. and Soomro, T. (2013) Impact of smartphones on society. European Journal of Scientific Research. 98(2):216-226. Retrieved November 15, 2017, from https://pdfs.semanticscholar.org/2c28/0b6a690442a97a571e09b2404e2d21720db4.pdfVerstraete, G. (2015) Mapping the rise of the iPhone: Between phones and mobile media. NECSUS. European Journal of Media Studies. 3(1):21-41. Retrieved November 15, 2017, from http://www.ingentaconnect.com/contentone/aup/necsus/2014/00000003/00000001/art00003?crawler=trueLee, E. and Yazdanifard, R. (2015) How the adaptation of evolving technology can cope with the ever changing demand of consumers? Journal of Research in Marketing. 4(2). Retrieved November 15, 2017, from http://jormonline.com/index.php/jorm/article/viewFile/116/45CASE 3 - REVIEW OF MODIFIED ASSIGNMENT Dr. Jack Elson posted on Aug 13, 2020 10:59 AM EditedNOTE - THIS MODIFIED ASSIGNMENT IS OPTIONAL. YOU MAY CHOOSE TO DO THE ORIGINAL ASSIGNMENT AS IT IS STATED IN CASE 3.MODIFIED ASSIGNMENT - MAIN RESEARCH QUESTION:The Main Research Question: “What can we and can’t we learn about product innovation from the experience of the iPhone”Your focus should be on product innovation in general rather than on the iPhone alone. The iPhone is an example of your general points.Additional questions to consider: What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what might’ve been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading?NOTE that the Original Assignment asks you to make a Conclusion: "Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved." If you are doing the Original Assignment, then you should provide a Conclusion. But, IF you are doing the Modified Assignment, then do not provide a Conclusion.The Goal of the Modified Assignment is to do a Literature Review, i.e. a mini-Lit Review on the research question(s). Follow the same outline as in the first two Modified Case Assignment:•WHAT ARE THE QUESTIONS?•INCLUDE ADDITIONAL ONES YOU SPECIFIED•WHAT IS THE TARGET ORGANIZATION? (APPLE, IN THIS CASE)•HOW DOES THIS ORGANIZATION HELP TO ANSWER THE QUESTIONS – WHY IS APPLE A GOOD ORGANIZATION TO USE?•WHAT ARE RELEVANT THEORIES AND MODELS?•WHAT ARE THE RELEVANT TOPICS AND SUBTOPICS?•WHAT ARE THE SPECIFIC SOURCES YOU FOUND?•HOW DOES EACH OF THESES SOURCES PROVIDE DATA/INFO TO ANSWER THE QUESTIONS?•USE APA, IN TEXT CITATIONS AND REFERENCE LISTIF YOU ARE NOT SURE ABOUT EITHER THE ORIGINAL CASE OR THE MODIFIED CASE, PLEASE GET IN TOUCH.--DR. E.

- please use your own words don’t copy and paste (no plagiarism)- Please use keyboard (don't use handwriting) - All answered must be typed using Times New Roman (size 12, double-spaced) - I want answer with APA reference, References at least 5. - The Answer should 3 to 4 pages Critical Thinking The Chinese company BYD is pursuing electric cars and hopes to become the world’s largest car company. With the financial support of American Warren Buffett, the company, which has only been in existence for a few years mostly making batteries, has caught the attention of not only Mr. Buffett but also many in the auto industry. ELECTRIC AND HYBRID CARS Electric cars (also known as electric vehicles or EVs) rely exclusively on battery power. With an all-electric EV there is no internal combustion engine, muffler, gasoline tank, air and fuel filters, and other parts needed to run a gasoline powered system. The vehicle itself also produces no tailpipe emissions, and by getting its power from an efficient utility company, overall, it produces fewer greenhouse gases. This is especially true if the electricity is produced with nuclear power, clean coal, or natural gas. EVs are also less expensive to fuel on a per mile basis. Electric cars, however, have a shorter driving range and are difficult to operate with long distance travel. There are also some safety concerns associated with using a lithium-ion battery, as lithium is a highly reactive material prone to explosion Do you think electric cars may become a viable alternative to gasoline-powered vehicles? What is the future of the electric car? Explain your answer especially in the context of KSA as Saudi Arabia is moving towards carbon free economy. Given a business strategy of being the word leader in manufacturing electric cars with innovative technology, what operations and supply chain strategy do you think BYD should pursue? Identify what operations and supply chain should do to help BYD compete including a mission, objectives, distinctive competence, and key decisions. Note: Go to the company website and answer the above questions. This is just an advice. You may surf net , company report, Saudi vision 2030 to answer the questions.

Do take note this is an important assignment and has to be submitted on time.It involves Human Resource Management as a base, please take up only if you have background knowledge on HRM. Many strategies & HRM methodologies has to be illustrated.