The assignment needed is a competitive analysis viewing
Cango externally and also comparing CanGo to three other companies which are
Amazon, Barnes and Noble, and Google (googleplay).
Requirements are Market research and analysis on the
state of CanGo’s competitors in various market segments. Research at least
three competitor’s product and service offerings, detail their relative
strength and weaknesses vs. CanGo.
My consulting team is called ASSET Consulting.
CanGo’s intranet site is below.
I also need a 3 slide powerpoint on this analysis.
Company for Today: Mastering e-Business
Mastering Business centers
on CanGo, a fictional Internet startup that retails a variety of products and
services, ranging from books and videos to online gaming services. Through the
collection of episodes, the CanGo team deals with practical issues of business
in ways relevant to the realities of today's business world.
CanGo brings into focus a variety of issues
important to businesses in general, and particularly those engaged in the
challenging world of e-commerce. For example users:
the growing pains of a new e-Business as Elizabeth struggles to define the
mission of her young company and see it through the process of launching
the implications of the changing attitudes toward work and resources in
the e-commerce world.
compelling examples of the CanGo team responding to change as it occurs,
forming the internal and external alliances they need to ensure the firm's
Supporting the CanGo videos is a wealth of
resource material. For example:
geared around a CanGo intranet: Several exercises send users to the site,
where they read and evaluate strategic plans, mission statements,
management memos, and other documents.
addition, many exercises include links to the sites of some of today's top
business organizations. These links enable students to step out of the
fictional world of CanGo and apply their growing knowledge to the work of