Coca cola

timer Asked: Nov 27th, 2018
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Question description

Hi, I've a presentation i want you to talk about coca cola company and how is it unsuccessful in China and what's the problem explain it and please use easy word for me because i'm international student i need to understand it. I want it 3 slides please. This is another tutor do for me a slide check it the first and second slide are wrong but the third one is right but i don't want to talk about the marketing and producer just about the problems

The success and unsuccessful of Coca Cola in China Marketing • Coca cola company believe in the focus on the aspects such as music, color and the Chinese people’s interest to advance its marketing. • Coca cola strives to build a meaningful conversation with the millennials by also speaking their language instead of just borrowing the existing icons. For example, the “Share a Coke” campaign is one of the most successful marketing technique introduced by the company. • The company also participates in excellent campaigns with famous celebrities. How coca cola is Produced in China • The first step in the production of coca cola in china is collection of the initial ingredients including fruit juices, sugars , flavor and concentrate base. • In addition, water treatment is used in the production process to ensure microbiological safety of the product for consumption. • Moreover, syrup is prepared in special tanks and the flash pasteurization process is initiated to alter the sensitivity of the products. • The final step entails filling and packaging of the product to be ready for consumption. How china is unsuccessful • Coke has been losing thousands of customers in the • Moreover, Coca Cola company is moving towards a Chinese market because of the change in taste and throat cutting competitive environment with many preference of the beverage. For example, the customers taking preference in other beverages. customers prefer sprite due to its lemony taste and clear appearance. • In addition, the Chinese government regulation insinuate that foreign companies should not buy controlling stakes in the country hence limiting the success of coca cola.

Tutor Answer

School: University of Maryland

It was nice working with you buddy. Hit me up if you need any edits. Thank you.

Coca-Cola in China analysis
Student’s name

Government regulation

One of the main problems facing Coca-Cola in the Chinese
market is government regulation.

Coca-Cola is one of the largest beverage companies in the
world and enjoys monopoly in most countries.

The government of China, with the aim of protecting CocaCola monopoly in its economy controls operations of Cocacola in China.

Therefore, the protectionism strategy by the Government has
inhibited the ability of Coca- cola to become successful in
the Chinese market.

The consumption culture in China

The culture of the Chinese people also is another challenge Coca- cola has faced in

In the recent past, the Chinese market has experienced a shift from unhealthy foods to
healthy diet.

The Chinese people view coca- cola as unhealthy compared to the beverages
manufactured by local brands.

Huiyan Juice is one of the largest soft drinks company in China very popular for natural
fruit juice and healthy tea.

The inability for C...

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