Media Proposal- Psychology Drugs/Alochol

timer Asked: Nov 27th, 2018
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Step Three: Write the paper. Begin the paper with an introduction that summarizes the main findings of the AAP article and previews what will be covered in the coming pages. Next, compare and contrast the portrayal of substance use found in the media with the information learned about that substance in the class and textbook. What messages about the substance are being portrayed? How accurate are those messages relative to the actual data on substance use? Be sure to cite the textbook as needed.

Continue by comparing and contrasting the portrayal of substance use found in the media with the criticism of media portrayals found in the AAP paper. Does the media example match their arguments or contradict them? What links and connections can be made? Be sure to cite the article as needed.

Next, draw some conclusions about the portrayal of substance use found in the media, addressing the following: What are the implications of this type of portrayal? What messages are being sent and to whom? Are those messages an accurate representation of the use of this substance? Should media portrayals be required to be accurate in their depictions of use, showing both positive and negative consequences?

Finally, review the guidelines suggested by the AAP at the end of their policy statement and address the following: Although directed specifically at pediatricians, which of those recommendations is most important? Why? Are these recommendations necessary? If followed, will they be effective in addressing the concerns raised earlier in the article? Be sure to cite sources as needed.

Step Four:

The required length of this paper is 11 pages, plus a required a cover page and a reference list. Papers must comply with APA formatting rules, including font size and margins, and must have a scholarly focus and tone. Quoting of published material and use of the first-person “I” are not permitted and will result in point loss. All source material must be paraphrased into your own words and cited appropriately.

On submission your work will auto-run through's plagiarism checker software.

The grading rubric below details specific grading criteria.

The Final Major Paper document should be attached in the appropriate Assignment tab and will be evaluated using the rubric below:


Substance use both drugs and alcohol have become much more popularly displayed in our media. Media is having a huge role on adolescents because they are constantly seeing drugs, alcohol, and even cigarettes portrayed in most movies, television shows, and also on the internet. Teenagers are most likely to participate in the use of alcohol and cigarettes. Although that may be where they start, it could potentially lead to bigger issues with drug related activities. Even if children are not watching television shows, or movies with alcohol or drug involvement there are commercials they may view while watching television or being on the internet watching videos that involve alcohol as well. A great example is watching to football, a family sport and on Sundays you sit around and watch as a family and enjoy each other’s time. Commonly alcohol is associated with sporting events. Therefore, there are typically always commercials referring to alcohol for an example the Budweiser commercials during the super bowl. Adolescents are more likely to see commercials that promote alcohol and see movies that promote drug use, rather than seeing preventive advertisements.

For my major paper I want to focus more on the recreational use of marijuana. A handful of states have decriminalized or even legalized marijuana so the portrayal in the media has heightened. Adolescents are not blind to what is going on and they are curious. Movies such as “Neighbors” portrays marijuana usage as being “cool” with college aged adults. It is also portrayed in a more innocent way with the main characters Seth Rogen and Rose Byrne who are a married couple with a child and they smoke marijuana to kick back and relax after living an adult life of work and family. This can negatively affect a child who watches this movie because they are seeing both the party scene where they may be convinced that is what happens at all parties and feel as though they are expected to do the same. This movie also portrays it in what might be considered innocent, but a child could also think that it may be normal to smoke marijuana after having a “rough” day or just to destress after dealing with a normal day consisting of work and family. In this movie not only is marijuana a huge part but so is alcohol in the college frat house located next door to the family house. Most college aged adults are not even legal to drink until they are juniors or seniors. It is a known fact that most college aged children get out of the house and go to college where they “let loose” and party and drink now that their parents are no longer around. This has become the norm way of thinking because it is portrayed as such in movies like neighbors. College is looked at as a party scene in most adolescent’s eyes where alcohol is prominent. Movies like such are a comedy and have actors and actress’ that are popular and the movies are sought to be seen. Although it should be a movie for older adults, children have a lot more access and freedom to what they see with the internet in today’s world.

Tutor Answer

School: Carnegie Mellon University




Media and Substances Abuse

Student Name:
Professor’s Name:



Media and substances Abuse
The media has played a leading role in the promotion of drugs and substances abuse
especially among children, adolescents, and youth. The promotion of drugs and alcohol by the
media has primarily been by accident. Leading corporations use the media both print and
electronic to create awareness and market cigarettes, alcoholic drinks, and drugs. The children,
adolescents, and the youth made customers for tobacco, alcohol, and marijuana from the
influence of the media advertisements. There is much access to information through the internet
and social media. The social media provides unrestricted access to drugs and has the potential of
abuse by the adolescents and the youth. The American Academy of Pediatrician (AAP) has
offered advisory on controlling media influence in the promotion of substances abuse among
children, adolescents and the youth due to causality relationship (AAP, 2010).
The Media through advertisement its primary source of revenue gain an estimated $25
billion from tobacco, alcohol and prescription drugs advertisers. The dilemma by parents, civil
society and pediatrician are how can the negative media influence on children and adolescents be
controlled? The prime-time slots are preferred by the deep-pocketed corporations when many
families take their dinner. The television is left on during mealtime and this is a potential threat
to influencing trial and experimentation with tobacco and alcohol. The tobacco companies are
the largest spender concerning advertising. The tobacco companies spend an estimated $15
billion annually in creating awareness and marketing of tobacco products. The magazines in
many public places contain print tobacco adverts. The advertisement spends on alcohol the
second most abused drug estimated at $6 billion is a challenge to parents and caregivers who are
promoting a No drugs policy. The prescription drugs are another large-scale advertising creating
awareness with a potential of abuse. The pharmaceutical companies jointly spend $4 billion in



the advertisement. There are reports that doctors receive requests of specific drugs the youth see
advertised. The doctors opined that 92% of requested prescriptions are from advertised drugs.
Peer influence is another source of drugs and substance abuse. The youths who abuse over the
counter drugs like codeine may influence their peer through the social media and other social
cycles. Marijuana is another substance abused by many drug users. The promotion of marijuana
use in movies as a recreation product has become popular with the youth and adolescent. Lastly,
the university and colleges that expose the students to new found freedom of partying and
celebrating have a profound influence in introducing adolescents and youth to drug use and
possible abuse.
It is evident that the media both print and electronic has a significant influence on youths,
adolescent, and children as far as drugs trial and experimentation is a concern. Whereas the
parents, schools, and institutions are promoting a ‘no drugs policy' the heavy advertising by the
media on behalf of tobacco, alcohol and prescription drugs company, seem to have the upper
hand with ‘Yes to Drugs.’ The cumulative $25 billion in advertising is excessive exposure
through adverts. It is estimated children see 1000-2000 advertisements on television in a single
year. There is a strong correlation between awareness and trial. The children and adolescents
exposed to excessive advertisements for tobacco and alcohol tend to experiment. The early use
of tobacco and alcohol among children and adolescents traced to old advertising in their life.
Tobacco and alcohol are the two most abused drugs and also with the most advertising
budget on the media. The AAP suggests that there is a need to control the advertising of alcohol
and tobacco because of the adverse effects it has on childhood development. There is evidence
that demonstrates the possibility of an adolescent who smokes graduating to taking marijuana. In



a survey of the adolescents comparing those who smoke cigarettes and those who don't; the
investigation revealed that 65% of those who smoke are more likely to take marijuana.
The media which involve television, radio, movie, magazines, newspapers and modern
forms like social media, the internet have b...

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