CRISIS MANUSCRIPT ON CAMERA LEADERSHIP SPEECH - ADVANCED PUBLIC SPEAKING GRADING CRITERIA Fundamentals – Have You Taken Your Audience to a New Level? Requirements of the Assignment – Time Limit – 4-5 min, #Sources = 4 - Appropriateness, Credibility Introduction – No Note Dependence Attn Getter, Relate to Self, Relate to Aud, Thesis Thesis Compelling, Foreshadows Main Pts, Clearly states speech purpose Main Points Compelling, Declarative, Central to Purpose, Sets tone for sub points (support) Quality and Use of Support & Rule of Threes Credibility/Expertise, Central to Purpose, Balanced Use 1.APA Bib 2.APA Internal Cites 3.Oral Cites w Creds Transitions Signposting, Movement Language Choice Vividness & Concrete Imagery, Audience Connectivity, Special Interest, No Written Word Conclusion Brake light, Summary, Action, Ending Outline – Stand Alone, Full Resource Document APA Format, Organization, Reflects Speech Develop Delivery Appropriate, Open Nonverbals, Vocal Variety, Relational, Prepared and In Control, Command of the Environment Relational Building & Maintaining Connectivity with Audience, Audience Analysis Fulfilling the Special Requirements of the Assignment – Crisis, Manuscript, On Camera Leadership Speech Crisis Chronological Objectives – Use of 1. Identify Crisis Parameters 2. Kairos – Speak @ The Right Time 3. Demonstrate Understanding of Crisis Severity 4. Ability to Control/Modify Situation (Feedforward Solution) 5. Roll out the Plan - Decisive Course of Action w/ Internal (Values) & External Constraints(Barriers) 6. Argue Plan Support 7. Link Policy Support to Sound Ethics – Value Driven Manuscript Speaking – 1. Artful/ Appropriate Language Choice 2. Conversational Delivery with Manuscript On- Camera Speaking – 1. Appropriate Setting and Videography 2. Appropriate Delivery - Use of Minimized Gestures & Consistent Facial Expression - Relational Audience Connection 3. Appropriate Dress Artful Use of Rhetorical Principles 1. Ethos - Common Ground, Dynamism, Trustworthiness, & Expertise 2. Audience Analysis - Demo and Psychographic Analysis & - Rhetorical Background and Foreground Name, COMM 303 Manuscript Speech I. Introduction A. (Attention Getter) Good Afternoon residents of New Jersey. My name is David Raymond; I am the Director of Emergency Management for the beautiful State of New Jersey. As you all know roughly about one week ago hurricane sandy came rushing through our state and devastated a good chuck of beautiful coastlines. B. (Establish Credibility/Expertise) It is my job and personal responsibility to ensure the safety of all of our New Jersey residents during times of crisis such as this. C. (Connect to Audience/ 1. Common Ground) As a native of New Jersey myself I can share the pain and suffering that you are all experiencing right now and I would like to send all of my condolences from my family to yours. D. With that said today I am going to discuss the severity of hurricane sandy and how as a state and community we are going to fix this situation. II. So let me start with some of the effects of the hurricane. A. (1. Identify Crisis Parameters) According to Drye of National Geographic’s (Drye, 2012) on October 28th around eight o’clock in the evening, after stewing in the middle of the Atlantic ocean for several days hurricane sandy finally reached the coast of new jersey. Rushing in approximately with winds at 80 mph, nocking down trees, ripping power lines of their posts leaving them lay across roads. B. In addition, the storm took iconic seaside heights roller coaster from land into ocean. C. In addition, according to Smith from CNN news (Smith, 2012) Sandy has already claimed the life of 11 individuals, many more not accounted for at this point. D. In addition, left over 200 individuals injured in hospitals and local shelters thousand displaced from their homes. E. (3. Crisis Severity) Lastly, according to Kavoussi of the Huffington post (Kavoussi, 2012) the damages are expected to ring a large price tag between 30 and 50 billion dollars, 20 of that billion dollars alone is going to be set aside for infrastructure damages. (So now that we have talked about the effects, some of the physical effects, some of the costly effects of the hurricane, I want to talk about how as a community we are going to get through this situation. III. (4. Feed forward Solution) I want to start by saying that we are going to do this together, no one can do this alone, and no one can do this over night. A. The Red Cross has collected over 145 million dollar in donations at this point, deployed over thousands of disaster workers, which have already set up overnight shelters that are providing over 100,000 meals to those without homes. (Boardman, 2012) B. In addition, I really want to reassure you that the government officials are working around the clock to do their best to fix this situation. C. (5. Roll out plan) So as active members of out community you are all wondering, “What can I do to help with this situation” and the answer to that question is very simple. 1. What I need you to do is respect the space of all Red Cross workers, firefighter, police, rescue team, and any other first responders out in the fields; these people are trained professionals who have the same goal in mind, your safety. 2. Second, please remain calm, according to the New Jersey office of Emergency (New Jersey Office of Emergency Management, 2012), when you remain calm you have a clear state of mind and when the state of New Jersey is ready to call on you, you will be ready to respond. 3. Lastly. Please, stay off of the roads. Most of these roads at this point are not passable and at this point are not expected to be passable for weeks or maybe even months. D. (6. Argue Plan Support) At the moment of time I feel as if this is the best course of action. (3. Trustworthiness) I trust all of the energy of the hardworking men and women out in the field right now. They are doing their best to hit the situation on the head. (2.Dynamism) IV. Conclusion A. So I want to take this time to wrap up what I have discussed today. B. We talked about the effects of hurricane sandy, we talked about some of the economic damages, physical damages, and the damages that are happening right at home. We also talked about what we are going to do to fix this situation. We are going to stay off the roads and respect the space of the working. C. At this time we all really need to connect to our loved ones, to our family, to our friends, and especially to our neighbors who are in the same situation. D. (2.Kairos) Everything will be fine; New Jersey will come together as long as we stick together. And with that being said I would like you to enjoy the rest of your night and as we approach these holiday seasons, please like I said stick together, everything is going to be ok. Have a great night, stay safe, thank you. (7.Link support to ethics) References Boardman , C. (2012, October). American Red Cross Ongoing Relief Effort for Sandy Update. American Red Cross | Disaster Relief, CPR Certification, Donate Blood. Retrieved from http://www.redcross.org/news/article/American-Red-CrossOngoing-Relief-Effort-for-Sandy-Update Drye, W. (2012, November 2). A Timeline of Hurricane Sandy’s Path of Destruction News Watch. News Watch - National Geographic News Blog. Retrieved from http://newswatch.nationalgeographic.com/2012/11/02/a-timeline-of-hurricanesandys-path-of-destruction/ Kavoussi, B. (2012, October). Hurricane Sandy: High Costs, But Minor Long-Term Economic Impact. Breaking News and Opinion on The Huffington Post. Retrieved from http://www.huffingtonpost.com/2012/10/30/hurricane-sandyeconomic-impact_n_2042820.html New Jersey OFfice of Emergency Management (2012, November). Plan and Prepare. The Official Web Site for The State of New Jersey. Retrieved from http://www.state.nj.us/njoem/plan/kit-plan.html Smith, M. (2012, October). Sandy wreaks havoc across Northeast; at least 11 dead CNN.com. CNN.com - Breaking News, U.S., World, Weather, Entertainment & Video News. Retrieved from http://www.cnn.com/2012/10/29/us/tropicalweather-sandy/index.html 
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