IBM values and corporate citizenship

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How has the goal been developed and disseminated within the company?

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IBMs Values and Corporate Citizenship
The transformation of IBM to a globally integrated enterprise (GIE) began with a conviction about
what should never change. Since its founding in 1911, IBM was known for a strong culture and a
commitment to fairness and social responsibility, operating under a set of principles articulated by
founder Thomas Watson. As IBM entered its second century, it was appropriate to take a fresh look
while remaining unwavering in ethics, integrity, and to use the twenty-first century word the
highest standards of corporate citizenship. All of this could be done with strategic use of IBM
technology and innovation

svggvat x (56)
Purdue University

I was having a hard time with this subject, and this was a great help.

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