IBMs Values and Corporate Citizenship The transformation of IBM to a globally integrated enterprise (GIE) began with a conviction about what should never change. Since its founding in 1911, IBM was known for a strong culture and a commitment to fairness and social responsibility, operating under a set of principles articulated by founder Thomas Watson. As IBM entered its second century, it was appropriate to take a fresh look while remaining unwavering in ethics, integrity, and to use the twenty-first century word the highest standards of corporate citizenship. All of this could be done with strategic use of IBM technology and innovation
Jun 7th, 2015
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