Science
Follow the APA format, you paper must be 3-4 pages excluding title and reference pages.

Quality and Risk Management in Healthcare

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Question Description

For this assignment, you are going to develop a hypothetical marketing plan for you geriatric care business. Please feel free to use the example below and other examples from your research on marketing plans.

Follow the APA format, you paper must be 3-4 pages excluding title and reference pages.

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For this assignment, you are going to develop a hypothetical marketing plan for you geriatric care business. Please feel free to use the example below and other examples from your research on marketing plans. Follow the APA format, you paper must be 3-4 pages excluding title and reference pages. ...
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Final Answer

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Running head: MARKETING PLAN

1

Marketing Plan:
Name:
Institution:

MARKETING PLAN

2

Marketing Plan
Executive Summary
This marketing plan identifies the marketing goals for the geriatric care business and
highlights the specific strategies to be employed to achieve them. It identifies the target
customers, the promotional strategies to reach them, and the services to be offered to them.
Additionally, it determines a suitable pricing and positioning strategy and identifies effective
strategies to maintain customers and use them to attract more patients. Finally, it outlines an
evaluation criteria to determine its effectiveness.
Marketing Goals
The goal of all the marketing efforts is to attract new customers to the geriatric care
business.
Target Customers
The International Journal of Preventive Medicine estimates that the number of people
aged over sixty and above will increase to 1.2 billion by the year 2025 (Shrivastava, Shrivastava
& Ramasamy, 2013). This population segment is the geriatric care business’s target market. It is
primarily made up of baby boomers. A significant percentage of the target customers make the
decisions regarding their care. The remaining percentage, particularly those aged eighty and
over, are dependent on their caregivers who make the decisions regarding their care.
Pricing & Positioning Strategy

MARKETING PLAN

3

The business targets mature adults who ha...

bilhamay (13554)
Purdue University

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