Description
Read the “Zappos: Delivering Customer Satisfaction” case, located on page 475 of the textbook.
Write a four to six (4-6) page paper in which you:
- Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Suggest two (2) actions that other companies can take in order to mimic this culture.
- Determine the major impacts that Zappos’ leadership and ethical practices philosophy have had on its stakeholders.
- Examine three (3) of the ethical challenges that Zappos faces. Recommend three (3) actions that Zappos’ leadership should take in order to address these ethical challenges.
- Evaluate the effectiveness of the core values in relation to developing a culture of ethicalness. Determine the manner in which the core values support the stakeholder’s perspective.
- Analyze the major ethical challenges that Zappos has faced. Determine whether or not you would have resolved these challenges differently than Zappos’ management. Provide a rationale for your response.
- Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Examine ethical issues and dilemmas in business.
- Analyze scenarios to determine the ethical character of decisions made and the related impact on the organization.
- Examine the significant issues of an ethical controversy in business to moral philosophy and values.
- Write clearly and concisely about issues in ethics and advocacy for HR professionals using correct grammar and mechanics.
- Use technology and information resources to research issues in business ethics and advocacy for HR professionals.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.
Explanation & Answer
See attached:)
Attached.
Running Head: ZAPPO ONLINE RETAIL COMPANY
Zappos Online Retail Company
Name
Institution
Date
Introduction
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ZAPPO ONLINE RETAIL COMPANY
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Corporates engage with other various companies with an objective of making a profit.
Following the current trends in the business world, the mode of conducting business activities is
taking a different course generally to meet the rising demand for modern quality services that
incorporates the current technology in their daily transactions. People are moving from the
traditional way of conducting businesses to the contemporary and most appropriate methods. The
innovation of computers and online platforms have seen the rapid changes in the industry
globally enabling companies to enlarge their scope of the market through easy advertisement
using the readily available online platforms such as Twitter, Facebook, and the official web page.
In the case of the Zappos business enterprise, it has purely specialized in the online sale of shoes,
accessories and house goods. By so doing, the company is indeed competing favorably with
others in the industry. The uniqueness of the firm distinguishes it from the rest by embracing
customer-centered services. The Zappos have gone an extra mile to include the core values, the
culture, ethical and the customer specification services that give its customers satisfactory
compared to their competitors in the industry.
Zappos' leadership and ethical matters
The leadership of Tony Hsieh as the CEO of the company has indeed fostered the culture
of the Zappos' in some ways that make them different from their fellows in the industry. The
CEO, Tony believ...
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