Marketing OpportunitiesMarketers monitor the internal metrics for their products as well as relying on companies that provide metrics and analytics on a constant basis regarding website activity, social media responses in certain demographic groups, and more. In this simulation Assignment, you will access the simulation with survey data and the CSR database of the new company, ASG. Then you will begin to analyze data and determine the marketing opportunities involved for improving brand loyalty regarding your chosen product line.The following Course Outcomes are assessed in this Assignment:MT450-3: Evaluate a firm's marketing opportunities.PC-3.2: Interact with others in a professional manner using appropriate communication and presentation skills.You will create a minimum of 12 Microsoft PowerPoint slides with audio and an additional title and references slide with notes below each slide for the marketing director (MD) and marketing team.Address the following checklist items based on the simulation survey results (located below), the CSR database, chapter readings, and Learning Activities:Checklist:Evaluate the marketing opportunities for your selected product line’s children’s and youth products and the customer experience based on the survey data (found in the simulation link below), the ASG CSR database, and readings.Recommend marketing opportunities for improving brand loyalty for each of the products in your previously chosen product line.Determine the brand personality of ASG according to Aaker (1997) (as cited in Kotler & Keller, 2016, p. 163).Determine who influences the consumer buying decision for each of your products in your previously chosen product line and how marketing can improve upon the current influences (use the CSR database).Determine the global marketing opportunities if the majority of suppliers are located in the United States and the entire product line you chose is of increasing interest to consumers in your choice of either the European Union (EU) or Asia (reference Chapter 8). Access the Unit 5 Assignment grading rubric.ASG simulation with survey dataASG CSR databaseReferenceKotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Boston, MA: Pearson.

Assignment: BondsIn the midst of World War II, the U.S. government began issuing defense bonds, later calling them war bonds once the country entered the war. Although the citizens who purchased the bonds could have received a better return on their investments elsewhere, they took comfort in knowing that their investment would help with their country’s war efforts and there would be a guaranteed return. Even through the deadliest and most costly war in history, people felt assured in the security that was provided through the purchase of bonds. Even today, investors and organizations can rely on the same security that bonds provide. Organizations may also consider the option of issuing bonds in order to raise money for projects and operations. Therefore, it is important for financial managers to understand aspects of bonds, such as how sensitive they are to interest rates and how some features benefit issuers, while others benefit investors.For this Assignment, you will answer a series of questions related to bonds.Submit your responses to the following prompts.How are the price and the Yield-to-Maturity (YTM) of a bond related? (75–150 words, or 1–2 paragraphs)What is the main reason why long-term bonds are subject to greater interest rate risk than short-term bonds? (75–150 words, or 1–2 paragraphs)A company is contemplating issuing a bond and is debating whether or not to include a call provision. What are the costs? How do these answers change for a put provision? (250–225 words, or 2–3 paragraphs)How does a company that issues a bond decide on the appropriate coupon rate to set? Explain the difference between the coupon rate and the required rate of return on the bond. (250–225 words, or 2–3 paragraphs)Explain why some bonds sell at a premium over their par value while other bonds sell at a discount. Also discuss the relationship between the coupon rate and the YTM for premium bonds. What about for discount bonds and bonds selling at par value? (250–225 words, or 2–3 paragraphs)What is the relationship between the current yield and YTM for premium bonds, discount bonds, and bonds selling at par value? (250–225 words, or 2–3 paragraphs)Note: For each prompt, be sure to reference at least one scholarly source to support your answer. Use the Walden Undergraduate Paper Template, provided in this week’s Learning Resources, to complete this Assignme