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Company Analysis Companies in Wisconsin have large market in China due to its growing economy. The economy of China is growing in a high rate and many countries are interested to invest and export their products and services in the country. In Wisconsin, there are various companies which have joint- venture with China and are also expanding their businesses in other countries. The US products are in high demand in China because they are believed to be of high quality and of good value. For instance, food products from the United States are valued and considered as healthy. Additionally, increase in population has raised demand in equipment for infrastructure such as highways, airports, railways and building. Companies in Wisconsin that produce, and supply the equipment are encouraged to merge with China and provide the requirement for development of the projects. In 2016, the Wisconsin products that were demanded in China were; industrial machinery, medical equipment, electrical machinery, and wood products. This means that the market opportunities for the companies that have not yet invested in the country are also available. Small and medium- sized enterprise (SMEs) and large corporations are involved in the market. The Wisconsin Economic Development Corporation (WEDC) has encouraged companies across all sectors in Wisconsin to participate in the trade venture that will be held in China in 2019. There are more opportunities and those who have already joined are doing well in the business. The purpose of this paper is to discuss three companies based in Wisconsin that do business in the assigned country (China). Among the three companies, two companies are SMEs, and the other one is a large corporation. In Wisconsin, there are several companies that deal with industrial machinery. For example, Rockwell Automation Company is among the world- leading manufacturers of industrial automation (Marik et al., 2005, p.10). It has dominated the US market ever since it was started. The company is located in Milwaukee, Wisconsin, USA. Job opportunities for the nationals and people all over the world have been created by this company since it has over twenty two thousand employees. The key areas that the company has been dealing with since its incorporation on August, 1996 includes, architecture & software and control products & solutions. Countries such as China and others sell their products through directs sales and through distributors. Within the two segments of its operations, the architecture and software segment provide services such as machine safety control, drives control, and motion control. The control products and solutions comprise of motor control products and services. It offers it services in repairs, management of assets, and training in remote controls. There are recognized groups such as Microsoft and Cisco where Rockwell helps its customers in digital transformation. Most of the companies that use Rockwell products and services are enabled to save money and resources. For example, employees in different fields are trained about the safety of their operations company. The entry in China was due to development in the manufacturing industry in the country. Various operations that it’s undertaking in Shanghai are distribution, and a support center for its products. Rockwell has large market in China because during the time of entry, the manufacturing sectors were unproductive as they used outdated technology. Therefore, lack of efficient technology in the manufacturing sector led to the establishment of this company in China. For instance, the steel industry is the largest producer of steel in the globe but it did not have efficient technology (Worrel 1995, p.45). The opportunity for the introduction of new drives, controllers and other automated gears led to the expansion of Rockwell in China. According to the analysis of manufacturing industry in the country, this is a possible market for the Rockwell Company since China is in its development stage, and more innovation in communication and various sectors are required. The company does well especially in the factory machinery and provision of infrastructure equipment. As mentioned above, China is a growing economy and much is required to sustain the economy and the rising population. For instance, the expansion of airports will give Rockwell company opportunity to provide a technological system in the airport especially for handling baggage. There’s also expansion in the seaport and the company would provide cargo handling systems. It means that the growing economy has opportunities for the market. It would be interesting to work in Rockwell Company in future because it offers a good platform to gain more knowledge in this field. The advantage is working in either of its two segments of operations.
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Company Analysis Summary
The growth of China’s economy is bringing many foreign companies that have seen a
market niche for their products and services to the country. The increasingly growing technology
market and the ease of doing business in China has been the great...


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