I need help drawing a conceptual model and writing a survay

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RirBzne

Writing

Description

I need help with these 2 questions:


Q1. Assume that you are a freelance consult in marketing research. You were recently awarded

the following project(in the attachment). Based on the objectives SOW, I want you to draw a conceptual model for

the project. Order the conceptual model pieces like you would for a good survey flow.


Q2. Write a 10 minute survey that follows the conceptual model that you drew above. Be sure to

include all of the following types of questions... open-ended, nominal, ordinal, ratio, interval.

Assume that this is a final draft that would get handed into a client.

Unformatted Attachment Preview

DBD and DePaul University SOW Project Overview: DBD is a large construction company in the Chicagoland. The purpose of this project is to conduct a customized marketing research survey for DBD to identify client perceptions, and to help identify new areas for growth. Students will conduct research and provide recommendations to DBD. The survey length is 10 minutes for an online survey. Project Objectives: 1. Identify client perceptions of DBD 2. Identify why clients choose DBD for projects 3. Identify why clients do not choose DBD for projects 4. Determine reasons for slow growth among new clients 5. Investigate client’s experiences to compare previous perception versus working with DBD 6. Investigate areas where DBD can expand their marketing platform Project Length: DePaul University’s business school will assign work to student group who will complete this project by December 11th, 2018.
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Explanation & Answer

Hello, review the attached document and contact me in case you need any changes. Otherwise, good luck in your study and if you need any further help in your assignments, please let me know. Always invite me to answer your questions.

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Name:
Professor:
Class:
Date:

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DBD CONSTRUCTION COMPANY
DBD is Construction Company found in Chicago. The company constructs buildings that
fall under the private and commercial sector. The company aims at improving its products and
services to catch a large section of the market. Due to change in time, the company conducts
market research that enables it to identify the new areas for development to remain competitive
in the market. The company, like other companies, needs to adjust its services to the current
trends in the construction industry to ensure the services provided are up to date and are of
quality.
Clients perceive DBD Company as a promising facility that provides its services on the
agreed deadlines. The company makes a contract with the clients, and it strictly operates on the
agreed timeline thoroughly. The company instills strict time management on its projects that
enable the company operates on the predetermined budget and efficient supply o...

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