What are the guidelines for creating an executive summary, business financials and bussiness plan final?

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Description

The assignment consists of two (2) sections. Your final Business Plan and your business financials. Note: Both sections should submitted separately.

Refer to outline of a business plan, beginning on p. 399 of the course text.

Section 2: Business Plan (MS Word). Construct a fifteen (15) page business plan.

1) Write a one to two page executive summary for your business plan, in which you justify.

a) A clear and concise business concept.

b) A thoroughly planned business concept.

c( A capable management structure.

d) A clear cut market need.

e) Significant competitive advantage for your business.

f) Reliable financial projection.

g) That investors have an excellent chance to make money.

h)nA realistic and developed exit plan.

Note: Use the plan preparation on 58-61 and the sample executive summaries on pp. 62-66 to help guide you, Choose to write either synopsis summary or a narrative summary, and include highlights from each section of your business plan.

2) Combine all of the sections stated below and revise your initial business plan draft which you submitted in week 8 based on feedback you have received.

* Executive Summary

* Company description (Assignment 1)

* Industry Analysis and Trends (Assignment and Trends ( Assignment 1)

^ Target Market (Assignment 2(.

* Competition ( Assignment 2)

* Strategic Position and Risk Assessment (Assignment 1).

* Operations Plan ( Assignment 3 part 1).

* Technology Plan ( Assignment 3 part 1).

* Management and Organization (Assignment 3 part 2

* Ethics and Social Responsibility (Assignment 3 part 2).

3) The Financials and the management description- must spark enough interest to convince a reader to continue . Enhance the two (2) mentioned sections to appropriately engage the reader.

Hint: The financials section of your business plan will be derived from the previously completed financial worksheets.

4) Format your assignment according to these formatting requirements cite resources you have used to complet this exercise.

Section 2: Business Plan Financials

6) For year one, submit a revised Income Statement, Cash Flow Projection, and Balance Sheet from the Business Plan Financials. Excel template.

project deliverable A: Business Plan Draft .

Objective

* Describe strategic planning techniques used to formulate alternative strategic designed to achieve stated business goals.

* Create a plan to implement a firm's strategy and manage the change from current operations.

* Analyze strategies for exerting the internal leadership needed tio drive the implementationof strategic initiaves and improve operating excellence.

Use technology and information resources to research issues in Strategic Management.


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Explanation & Answer

Attached.

Business Financials

Company Information

Mandala U limited company hopes to be a leading supplier of soft drinks in Texas within
the next three years. The organization that will focus on the manufacture of mint-lime iced tea
targets a large population that is conscious about their health through the foods that they eat. The
product will, therefore, attract those customers that hope to lose weight naturally. The
organization hopes to start its operations on 2nd January 2019. The company anticipates that
their activities will begin within one week of opening. This will allow the firm to advertise their
products so that it will be easy to convince customers to purchase the mint-lime iced tea. The
period will also enable the firm to collect the raw materials from the suppliers so that the
operations will not be hindered by delays in the supply of raw materials. Mandala Unlimited
Company needs $198436 as startup capital. The largest percentage of this income will come
from the owner’s equity to raise the largest portion of their startup capital $150,598 while the
remaining $48,175 will come from a business loan that will be financed within three years.

Sales Assumptions

The organization hopes to start with a single commodity while they will diversify the
products with time. The mint-lime iced tea will help the organization to attract a large number of
customers that are health conscious. The company will distribute the iced tea directly to the
supermarkets and discount stores where they will easily reach the target market. The
organization will also operate a restaurant in which they will directly serve the iced tea to
customers. Here, they will use a vending machine that will mix the ingredients and release the

product according to the customer’s specifications. Mandala Unlimited Company projects the
sales projections at $745,000 for the first year. This will result from intensive physical and social
media marketing that will increase the customer awareness of the product and lead to increased
sales. We also project a 10% growth in sales for the first three years and a further increase in the
long-run. Already, we have commitments from 6 supermarkets around Texas which will make it
easier for the product to circulate in the market. Mandala Unlimited Company hopes to achieve
its sales target through cash and credit sales. However, the firm will only give 20% of its sales to
credit with a good credit record while the remaining 80 percent will come from cash sales. This
will ensure that the firm does not suffer from bad debts in case of anything in the future. The
terms for credit sales will include a proper tax paying record for the organization and proper
financial records for the past three years. In addition to this, the firms must sign a contract that
they ought to complete payments within seven days.

Personnel Assumptions

The business owner will receive a salary of $60,000 per month while the assistant
manager will earn $40,000. The organization will begin with an employee capacity of four, and
each will earn $20,000 per month. In addition to this, the firm will spend approximately $5,000
in health and insurance benefits for each of the employees per year. The organization hopes to
increase both salaried and hourly wages for the employees by 2% per annum after the third year
of the business performance. However, the employees will receive yearly bonuses depending on
their sales performance. This will further boost the morale of the workers so that they can be
aggressive in the sale of the company’s iced tea. Mandala Unlimited company will also consider

the tax returns of their employees depending on their income level. This will ensure that at least
10 percent of the employee’s income will be subjected to tax at the end of every year.

Financial Assumptions

Mandala Unlimited company will have a zero balance in their bank account. However, it
will depend on owner’s capital and a bank loan to carry out their business startup needs. The
organization, however, hopes that their income will be taxed at a rate of 20 percent per annum.
The organization, however, hopes to increase their income level through aggressive sales that
will result in the increased revenues and profits. The organization will also incur costs in the
course of business which will be subtracted from the revenues to calculate the profit. The
transportation costs will add up to $44,300 per year while the exhibition costs from free samples
and gifts will add up to $33,100 per annum. The cost of advertising via social media will add up
to $6,850 while print media including television, radio, and advertising agencies will contribute
to $43,900. Billboards and posters will contribute to the outdoor costs of the organization, and
this will add up to $32,500. The internal marketing costs for the firm will involve commissions,
brochures, and journals that will add up to $44,600. Finally, the company will incur $19,400 in
value for online advertising through the company’s website and Google. The total marketing
costs for the organization adds up to $224,650 which means that the organization will have to
sell more of the commodity to improve the profit margin.


Running head: BUSINESS PLAN

1

Mandala Unlimited Company Business Plan
First Name Last Name
Strayer University
BUS 599
Prof. Andrea Banto and Afraa AlBahrani
December 9, 2018

BUSINES PLAN

2

Executive Summary
Our Mission
Mandala Unlimited Company seeks to offer a soft drink that will cater to the health needs of
society. Our mission is to deliver products that meet the requirements of our consumers and
customers and to provide opportunities for our employees and community.
The Company and Management
The organization operates under a sole proprietorship owned by Mr. Joseph Mandala who is the
founder. The organization chooses the sole proprietorship system of ownership due to the ease of
the organization’s formation, tax record keeping and the simplicity of the structure. Mr. Mandala
has worked for the beverage industry for over twenty years. He has ten years’ experience as the
CEO of a Tasty Drinks Company that manufactures non-alcoholic beverages within the Texas
region.
Our Products
Mandala Unlimited Company seeks to venture into the non-alcoholic beverage industry. The
organization, however, intends to manufacture a product that will promote the health needs of the
customers. The product called Mint-lime iced tea is suitable for customers of all ages.
The Market
The company targets health-conscious individuals within the economy. Our target market
comprises of people who are crazy about meal supplements and weight loss. This will attract
them to buy our mint-lime iced tea. Moreover, the organization will target the educated people in
society because they understand the heal...


Anonymous
Very useful material for studying!

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