WRTG 394 6982 Advanced Business Writing (2155)

Jun 11th, 2015
DreamIt
Category:
Writing
Price: $10 USD

Question description

Dear Students:

This exercise is to sensitize you to your audience.

Imagine three different types of messages:

1.  An advertisement for peanut butter

2.  A cover letter sent as part of an employment package to a potential employer

3.  A letter to the property management company that maintains your building in which you complain about problems with heating and air conditioning

With respect to each of the three messages, answer the following questions:

1.  Who is your audience in each of the three different messages?  Try to imagine who this person might be and what his day might be like.  How can you get his attention?       .

2.  What is the attitude of your audience towards the topic of the message?  Is he sympathetic to it?  Hostile to it?  Indifferent to it, so that you have to make a special effort to get his attention?

3.  What does your audience need to know in order fully to comprehend your message? 

 Answer with as much detail as you can muster.  And please respond to the postings of two of your fellow students.

Student 1.

he audience of the peanut butter advertisement are parents and kids. The audience need to know that peanut butter is a quick snack for kids and the taste is great and peanut butter is also taste great with fruit. Parents need to know that peanut butter is healthy and fulfilling for the kids. Children will get the nutrient that they need from this product.

The audience is a perspective employer or human resource manager- The cover letter must be specific about the position you are applying for. The cover should include some notes on the company as well as detailed information about the position and your experience associated with the position. The attitude of the employer would be to hire the best candidate for the position. The employer needs to know that you are the best person to fill the position.

A letter to the property management company that maintains your building in which you complain about problems with heating and air conditioning. – The audience is the property management company. The attitude of the audience is concern. The property manager have to wonder why they are receiving a letter of complaint from a tenant and why is the tenant dissatisfied with the service. The letter has to state the detail matter of the problem in order to get the management’s attention.

Student 2

.

1.  An advertisement for peanut butter

The target audience is parents, children, and peanut butter lovers. To get the consumers attention, the commercial may make the peanut butters creamy consistency the primary focus of the commercial, while emphasizing how quick and healthy a meal can be made using peanut butter. The consumer's attitude is sympathetic to the commercial. The audience needs to know the product is an healthy alternative, cost effective, and taste great.

2.  A cover letter sent as part of an employment package to a potential employer

The audience a potential candidate may be trying elicit attention from are hiring managers, supervisors, and human resource executives. The applicant will need to tailor their resume, and cover letter to the requirements and attributes the employment posting describes. The employer will be indifferent to the incoming cover letters. The audience needs to know how the employee will contribute positively towards the work environment.

3.  A letter to the property management company that maintains your building in which you complain about problems with heating and air conditioning

The audience of the letter will be the property manager and maintenance staff for the property. The letter should address the solutions attempted, the results, and why it is the responsibility of the property management company to fix the issues with the heating and air conditioning. The attitude of the audience to the problem should be sympathetic. In addition, the office staff should be informed of how these complaints have negatively impacted your life as a resident.


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