Description
Part one
The name that I would like for like for the lemonade is Simply Fresh with natural ingredients to include natural energy giving ingredients. I also think we should be a for-profit business in the beverage industry.
The target market: young, young professionals, health and fitness driven individuals.
I will attach the worksheet that need be completed for the part.
Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.
Your marketing team's mission is to prove the company's goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:
- Target market
- Product's definition to the target market
- Viable pricing strategy
- Brand's position in the competitive environment
Complete the Marketing Lemonade Worksheet.
Part 2
Details:
Throughout the course, you have been deepening your understanding of public relations through the lens of entrepreneurship and the importance of building and developing networks to sustain long-term relationships.
For this assignment, imagine you have established a small company and you are looking to expand your business in its current field or into related fields. Currently, your business primarily relies on word of mouth and has a small online presence, but has not branched out into social media and networking. Your small business has the potential of growing exponentially with the implementation of the right strategic communication plan.
In a 500-750 word report, discuss the value of networking in developing business opportunities and sustaining long-term relationships for your startup company.
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Marketing Lemonade Worksheet
MKT/421 Version 17
University of Phoenix Material
Marketing Lemonade
Scenario
Your team is looking for a way to make some revenue as either a for-profit or not-for-profit
organization. This organization can market locally, nationally, or internationally, and can be a
privately-owned company or a franchised organization. The product that you have decided to
sell his lemonade. To make the endeavor work, you will have to define the product that you will
be selling (that is some marketable form of this drink) and decide on a target market.
Your marketing team's mission is to prove the company’s goals will be met by providing
research, strategy development, and reasoning why this form of this product is viable In this first
half of the project, you will report on the following:
• Target market
• Product's definition of the target market
• Viable pricing strategy
• Brand's position in the competitive environment
Complete the following
1. Select a company name and determine the real business world industry of operation.
Company Name
Simply Fresh
Industry of Operation
Beverage Industry – For Profit
2. Describe in no more than 90 words the new and unique form of lemonade that will be launched
by your company.
Our new unique form of Simply Fresh lemonade will be made with a combination of all natural
ingredients to include organic lemons and added natural energy components such as Green Tea Extract
and Green Coffee Extract. We are committed to using no additives to our special recipe in order to offer
only the best lemonade possible. We hope to provide a healthy, yet energizing refreshment to satisfy
every Simply Fresh customer.
Copyright © 2018 by University of Phoenix. All rights reserved.
1
Marketing Lemonade Worksheet
MKT/421 Version 17
2
3. Complete the chart in a total of 90 words describing your organization.
Who are they
For-profit organization.
Industry of Operation
Beverage Industry
Supporting the health
and fitness driven
community.
Mission and Values
Differentiation from
other organizations
Simply Fresh aims to
provide a healthy and
nutritious beverage for a
young population that
believes in leading a
healthy lifestyle. To help
our youth reach their
health and fitness goals,
we offer value with our
healthy energy drinks.
In order to differentiate
our brand, we will offer a
product that uses
natural ingredients and
organic lemons. The
drink will also contain
natural energy
components and no
other brand m...
