Finance, industry analysis question

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What are some ways a firm can ensure its industry analysis is effective? Are there any disadvantages to this approach? 

Jun 12th, 2015

The advantages is that it can provide a good trend in where the business is going, the analysis however is hard to keep track with how fast the market moves , so there are some risks that may go with the analysis's trend that can be misleading to business leaders trying to predict the decisions of their business based on the trend.  

Jun 12th, 2015

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