Thank you for the opportunity to help you with your question!
oxfam is a charitable institution it is a non governmental institution.their aim is to eradicate poverty and suffering.branding will aid in the motivation of the buyer and building of the name.
strength - they have a good adequate website full of description.
weaknesses-people only rely on the information on the website
threats- competition form other charitable firms
opportunity-they are able to expand there charity work to various places
pest refers to political, economical, social cultural and technological.
political environment may bring a change on the e-commerce of oxfam in terms of laws and regulation put in place .
economical factors may affect the donations of a country and thus affects the e-commerce.
technological environment -changes in technology changes day on day and this can bring in the issues of competition.
social cultural environment this affects the buyers behaviors.
Please let me know if you need any clarification. I'm always happy to answer your questions.
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