pest, swot analysis of the branding of Oxfam
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oxfam is a charitable institution it is a non governmental institution.their aim is to eradicate poverty and suffering.branding will aid in the motivation of the buyer and building of the name.
strength - they have a good adequate website full of description.
weaknesses-people only rely on the information on the website
threats- competition form other charitable firms
opportunity-they are able to expand there charity work to various places
pest refers to political, economical, social cultural and technological.
political environment may bring a change on the e-commerce of oxfam in terms of laws and regulation put in place .
economical factors may affect the donations of a country and thus affects the e-commerce.
technological environment -changes in technology changes day on day and this can bring in the issues of competition.
social cultural environment this affects the buyers behaviors.
Porter's 5 Forces analysis
porters 5 is used in the analyses the following:
threat of new competitors- this exists because they have a strong brand as compared to there competitors
intensity of existing rivalry- the markets has very less competitors
threats of substitutes-there is the existence of inferior subsistence goods
bargaining power of the suppliers-there exists competitors in the industry and thus this makes them try on coming up with strategies that make them achieve the competitive advantage.
bargaining power of the customer-the firm has many customers
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