Social marketing, unlike commercial marketing, is intended to impact social change. It does not benefit the company or the program; rather, it is intended to benefit the community and the public at large. For example, you can listen to radio spots used to advertise HIV testing at the Centers for Disease Control and Prevention (CDC). Also, the CDC has teamed with the National Cancer Institute to provide tools and guidelines for ad campaigns to promote health in their extensive social marketinginformation page. These are just two examples, but there are many more. The terms social media and social marketing are frequently confused. You may see health programs mentioned on posters, billboards, or brochures. Recently, health programs have also been marketed using the latest technologies, such as the CDC’s social media page. As a public health professional, would you know which type(s) of marketing would be appropriate for various public health programs? For this week’s Discussion, review the Learning Resources to differentiate between social marketing and social media. Consider how you might use both of these in your public health program (SPP). Post an explanation of the similarities and differences between social marketing and social media and provide one example demonstrating your understanding of each. Then, explain one potential strength and one potential limitation of using social media tools to disseminate information about public health programs. Finally, explain how you might use social marketing in your public health program (SPP).

Draft a proposal of 4–5 pages for the development of an interprofessional team to address a problem in delivering safe, high-quality health care.Read each portion of the assessment carefully and see if the suggested resources can help you complete it.SHOW LESSEffective interprofessional collaboration is an essential strategy for health care leaders in delivering safe, high-quality health care and reducing costs. The ability to establish effective professional relationships among internal and external resources is the foundation of collaboration (Lawson, 2004).This assessment provides an opportunity to consider the practical value and implementation of a collaborative strategy in your professional practice or area of interest.By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Explain the concepts, principles, and characteristics of effective health care leadership.Analyze the factors contributing to a problematic health care issue.Competency 2: Explain the role of health care leaders in facilitating interprofessional collaboration.Explain the need for interprofessional collaboration to improve the quality and safety of health care in specific instances.Assess the effectiveness of a particular leadership approach in building and maintaining interprofessional collaborative relationships.Develop a collaborative plan for improving the quality and safety of health care in specific instances.Determine the leader's role in implementing collaborative health care improvement projects.Competency 4: Determine the influence of the practitioner-scholar role on professional practice and leadership development.Determine how the scholar-practitioner model might be applied in resolving a particular health care issue.Competency 5: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with applicable organizational, professional, and scholarly standards.Develop a strategy for communicating the progress of interprofessional teams to organizational leaders.Write coherently to support a central idea, using correct grammar, mechanics, and APA formatting.PreparationHealth care leaders often find that resolving a problem in delivering safe, high-quality health care requires the combined effort of a number of agencies, departments, and individuals.For this assessment, identify a quality-related situation or problem, relevant to your professional practice or area of interest, that requires the collaborative effort of several departments and individuals to resolve. You will assume the role of team leader and draft a proposal for the organization's executive leadership that outlines why this interprofessional team is necessary, who should take part in the collaboration, how the team will function, and how progress will be reported.A project proposal should identify the situation or problem, identify the causes or contributing factors, present a plan of action, provide details about the plan, and provide reasons why the plan should be undertaken.Note: Remember, you can submit all, or a portion, of your draft to Smarthinking for feedback, before you submit the final version of your proposal for this assessment. However, be mindful of the turnaround time for receiving feedback, if you plan on using this free service.Proposal RequirementsWrite a proposal for assembling an interprofessional team. As you begin drafting your proposal, consider your goal and the needs of the leaders whose decisions will be based on the information you provide.Note: The requirements outlined below correspond to the grading criteria in the Interprofessional Collaboration scoring guide. At a minimum, be sure to address each point. In addition, you are encouraged to review the performance level descriptions for each criterion to see how your work will be assessed. You are provided an example proposal, to illustrate what proficient-level work for this assessment looks like.Proposal Format and APA StyleUse the simplified Project Proposal Template, linked in the Resources, to draft your proposal. You may organize the content of your proposal in a format used in your organization. An abstract is not required.Your proposal should be 4–5 double-spaced pages in length, not including the title page and reference page.Apply correct APA formatting to all in-text citations and references.Use Times New Roman, 12-point font.WritingBe concise, but thorough. Your readers need sufficient and accurate information on which to base their decisions, and do not have time to sift through information that is not pertinent.Express your main points, arguments, and conclusions coherently.Use correct grammar and mechanics.Be sure to support your claims, arguments, and conclusions with credible evidence from 3–5 current, scholarly or professional sources.Proofread your writing.Plan ContentAnalyze the factors that have contributed to the problem. ( Hint: Examine the reasons for ineffective communication, not just the communication itself. Reasons may include staff burnout, workload, staffing shortfalls, attitudes, assumptions, and so on.)Consider whether certain combinations of factors might be contributing to the problem.Explain why an interprofessional team is needed to address the problem and achieve expected project outcomes.Determine who should be on the team. Identify the disciplines or areas team members should come from and any specific job titles prospective team members should hold.Describe the knowledge and expertise each discipline has to offer in resolving the situation. In addition, consider the level of creativity and problem-solving skills that are needed.Assess the effectiveness of a particular leadership approach in building and maintaining interprofessional collaborative relationships. Consider how effective that approach is in:Encouraging participation by all team members.Engaging reluctant or resistant team members.Maintaining a respectful platform for members to voice their ideas.Develop a strategy for communicating progress by the team to executive leadership.Determine which approach to communicating with leaders will be most effective and efficient.Determine whether you will have regular meetings and generate status reports.Develop a collaborative plan for resolving the problem.Identify the ethical or political issues that are relevant factors in your proposed solution.Identify the social, cultural, or economic factors that are relevant to your proposed solution.Explain how you would address the ethical, political, social, cultural, or economic factors you have identified as relevant to your plan.Describe your role as a leader in implementing the proposed solution.Determine how the scholar-practitioner model might be applied in resolving the problem.Consider how theory, research, and the published work in the field, in conjunction with your own experience and professional knowledge, might be used to develop strategies to analyze and resolve the problem.

IntroductionSuccess in strategic planning requires an understanding of the organization, the environment in which it operates, its resources, competitors, vision and mission, and its capabilities on a day-to-day basis. How does one gain this understanding? Strategic thinkers evaluate changing environments, analyze data, questions expectations, and develop new ideas (Ginter, Duncan, & Swayne, 2013). Understanding and analyzing the situation requires analyzing the environments in which the organization exists and developing or refining the organization's strategy (Ginter, Duncan, & Swayne, 2013). Various techniques and analyzes are conducted to identify these important considerations.Engaging in the strategic planning process requires leaders to be aware of their organization's internal operations as well as the external environment in which it operates. Various tools exist to aid organizations in the strategic planning process. The strength, weaknesses, opportunities, and threats (SWOT) analysis is a common tool utilized to conduct an environmental analysis. An additional tool is Porter's five forces model. This framework is utilized to examine the competition the organization faces in the environment in which they operate (Healey & Marchese, 2012). Other tools include mind maps and balanced scorecards. Data obtained via these analyzes and examinations will guide the organization in determining what it wants to do and what it is capable of doing (White, 2012).ReferencesGinter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic management of health care organizations (7th ed.). San Francisco, CA: Jossey-Bass.Healey, B. J., & Marchese, M. C. (2012). Foundations of health care management: Principles and methods. San Francisco, CA: Jossey-Bass.White, S. V. (2012). Essential resources for the healthcare quality professional: Quality and performance improvement. Glenview, IL: National Association for Health Care Quality.Demonstration of ProficiencyCompetency 1: Apply theories and best practices in strategic leadership to drive improvements for health care systems.Analyze the internal, general, and external environment within which an organization operates.Discuss implications for the organization’s future if strategic frameworks are not utilized.Competency 2: Apply theories and best practices in human resource and workforce management to solve organizational issues in health care systems.Analyze the impact and importance of understanding competition within the health industry as it applies to strategic planning.Examine strategic frameworks of health care organizations.Competency 4: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with health care professionals.Demonstrate effective communication through writing and proper use of APA style.Communicate in a professional and effective manner by writing content clearly and logically, with correct use of grammar, punctuation, and spelling.PreparationThis assessment is based around the Vila Health: Strategic Analysis and Operational Considerations media simulation. Be sure you have completed this activity before completing this assessment.You may also find it useful to research on strategic planning, Porter's five forces model, environmental scanning, and strategic frameworks beyond the resources provided.InstructionsIn addition to the scenario presented in the Vila Health: Strategic Analysis and Operational, incorporate the following change in the organization's environment when creating your analysis for this assessment:A new for-profit 50-bed acute care hospital is slated to open in the next eight months, offering a full complement of services.The goal of this assessment is to create a succinct and thorough analysis of the internal and external environment for St. Antony Medical Center. This report should help stakeholders understand the importance of understanding the environment in which the organization operates. Additionally, it should clearly lay out an analysis of the internal and external environments and apply one or more strategic frameworks to analyze the environment and raise operational considerations.This assessment has two distinct parts:Part 1: Understanding the EnvironmentPart 2: Organizational AnalysisWhen completing your assessment, read the instructions carefully to make sure you are addressing all the scoring guide criteria.Part 1: Understanding the EnvironmentFor this part of your assessment, the focus should be on providing a brief analysis of the ways in which competition within the health care industry effects and should be incorporated into strategic planning. As part of your analysis you should consider the types of evidence and analysis that would be compelling to the stakeholders at St. Anthony Medical Center to ensure that they are onboard and understand the importance at considering the competition in the environment when undertaking strategic planning. This relates to both internal and external factors.As you create this part of your assessment, it may be helpful to think about these areas and aspects of an organization that compete for time, attention, and resources:External competition.Staffing.Stakeholders.Organizational Capacity.Part 2: Organizational AnalysisFor the second part of your assessment, you will present an environmental analysis for the organization. Additionally, you will discuss one or more strategic frameworks (for example, a SWOT analysis) and apply it to the scenario presented in the media simulation. Finally, you will create a compelling argument as to the need for utilizing a strategic framework and the potential implications for the organization's future if nothing is employed.It may be useful to apply Porter’s Five Forces of Competitive Position Analysis when conducting and communicating your analysis.Additional RequirementsStructure: Include a title page, table of contents, and reference page.Length: 5–7 pages.References: Cite at least three current scholarly or professional resources.Format: Use APA style for references and citations.You may wish to refer to the following APA resources to help with your structure, formatting, and style:APA Style and Format.APA Style Paper Template [DOCX].APA Style Paper Tutorial [DOCX].Font: Times New Roman font, 12 point, double-spaced.SCORING GUIDEUse the scoring guide to understand how your assessment will be evaluated.VIEW SCORING GUIDECRITERIANON-PERFORMANCEBASICPROFICIENTDISTINGUISHEDAnalyze the impact and importance of understanding competition within the health industry as it applies to strategic planning.Does not explain the impact and importance of understanding competition within the health industry as it applies to strategic planning.Explains the impact and importance of understanding competition within the health industry as it applies to strategic planning.Analyzes the impact and importance of understanding competition within the health industry as it applies to strategic planning.Elaborates on the impact and importance of understanding competition within the health industry as it applies to strategic planning providing alternatives for competition.Examine strategic frameworks of health care organizations.Does not identify strategic frameworks of health care organizations.Identifies strategic frameworks of health care organizations.Examines strategic frameworks of health care organizations.Examines strategic frameworks of health care organizations considering possible pros and cons of each framework.Analyze the internal, general, and external environment within which an organization operates.Does not define the internal, general, and external environment within which an organization operates.Defines the internal, general, and external environment within which an organization operates.Analyzes the internal, general, and external environment within which an organization operates.Specifies the internal, general, and external environment within which an organization operates, providing examples of each environment.Discuss implications for the organization’s future if strategic frameworks are not utilized.Does not describe implications for the organization’s future if strategic frameworks are not utilized.Describes implications for the organization’s future if strategic frameworks are not utilized.Discusses implications for the organization’s future if strategic frameworks are not utilized.Categorizes implications for the organization’s future if strategic frameworks are not utilized.Demonstrate effective communication through writing and proper use of APA style.Does not demonstrate effective communication through writing and proper use of APA style.Demonstrates communication through writing and use of APA style with few errors.Demonstrates effective communication through writing and proper use of APA style.Demonstrates effective communication through writing and proper use of APA style with no significant errors, and supports analysis.Communicate in a professional and effective manner by writing content clearly and logically, with correct use of grammar, punctuation, and spelling.Does not communicate in a professional and effective manner by writing content clearly and logically, with correct use of grammar, punctuation, and spelling.Communication is not consistently professional, clear, and logical, or errors in the use of grammar, punctuation, and spelling, or the writing distract from the message.Communicates in a professional and effective manner by writing content clearly and logically, with correct use of grammar, punctuation, and spelling.Communication is professional, effective, and insightful; content is clear, logical, and persuasive; grammar, punctuation, and spelling are without errors.