Thank you for the opportunity to help you with your question!
We write because we are reacting to someone or something. While writing
can feel like an isolating, individual act—just you and the
computer or pad of paper—it is really a social act, a way in
which we respond to the people and world around us. Writing
happens in specific, often prescribed contexts. We are not just
writing—we are always writing to an audience(s) for some
particular purpose. When we write, we do so because we want, need, or
have been required to create a fixed space for someone to
receive and react to our ideas. Understanding this social or
rhetorical context—who our readers may be, why they want to
read our ideas, when and where they will be reading, how they might
view us as writers—governs some of the choices we make. The
writing context requires writers to have a sense of the reader’s
expectations and an awareness of conventions for a particular
piece of writing. The context of the piece further determines the
appropriate tone, level of vocabulary, kind and placement of evidence,
genre, and sometimes even punctuation.
Please let me know if you need any clarification. I'm always happy to answer your questions.