Description
- Explain how Streamlining was applied to objects during the 1920s and 1930s. Explain why designers used Streamlining. What was is meant to accomplish? Provide four specific object examples.
-Social forces:
Economic Depression
Faith in technology
-Influences:
Cars, planes and trains
Professional designers
New materials & manufacturing methods
Visual Characteristics
Aerodynamic forms
Unified envelope / housing
Smooth curved surfaces
Appearance of motion
Contour / Flow lines ornamentation
Clear simple human interfaces
Legibility in type and use
Four examples are:
Model 30 Vacuum Cleaner, Chrome-plated steel, aluminum, vinyl, rubber, plastic, 1937, United States, Lurelle Guild (designer), Electrolux (maker), Streamlined:
- Streamlined design. Has multiple functions giving it versatility and desire
- Made in aluminum which was a new material & uses Horizontal lines
- The design implies speed and efficiency in housework: seemed like progress during depression period
- Bold sans serif typeface screams the name-brand
- The new wave of cleaning products was all about creating more work
- Had a polishing attachment, a floor cleaner, and vaporizer for dispersing moth crystals.
- Modernity showed through the use of new material
- Fashionable yet relatively inexpensive, not restricted to the wealthy upper class.
“Zephyr Clock”, Brass and urea formaldehyde plastic, 1934, United States, Kem Weber (b. Germany) (designer), Lawson Time Inc., Streamlined:
- Machine age style
- Sleek look with horizontal lines
- Inspired by ocean liners and skyscrapers.
- Smooth surfaces and rounded corners
K4S Steam Locomotive, Welded sheet metal, 1936, United States, Raymond Loewy (designer), Streamlined
Model for Motor Car Number 9, 1932, United States, Norman Bel Geddes (designer), Streamlined
Attached are the photos of each example.
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Explanation & Answer
Attached.
Designing History Essay
Thesis Statement: Streamlining saw a whole lot of new innovations leading to the development
of new machinery and objects which were aimed at speed and efficiency.
1. Introduction
2. Application of Streamlining
3. Purpose of Streamlining and its Accomplishment
4. Conclusion
Running head: DESIGNING HISTORY ESSAY
Designing History Essay
Institution Affiliation
Date
1
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DESIGNING HISTORY ESSAY
Introduction
The stock market crashed in 1929 which led to most of the banks closing their doors
forever. A lot of fortune was lost during this time and it also resulted in a lot of unemployment.
Despite all this, there was a lot of revolution in the American industry, which included a new
profession, new designers and also new designs. Streamlining was therefore born in the 1930s,
some of the designers that were responsible included, John Vassos, Raymond Loewy, Robert
Buddlong, Normal Bel Geddes and Peter Muller- Munk among others. Streamlining saw a whole
lot of new innovations leading to the development of new machinery and objects which were aimed
at speed and efficiency.
Application of Streamlining
Streamlining was the last phase of Art Deco. Unlike the other types of Art Deco
streamlining was concerned with mass production, a lot of abstract aesthetic and functional
aesthetic. Streamlining was simpler ...