Description
The written SWOT analysis is about the McDonald’s Corporation. The report should be not more than 3 pages, single spaced 12 point, and please submit the completed word document on to Canvas.
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McDonald’s SWOT analysis
The global business environment has become dynamic and highly competitive over the years.
Environmental factors keep on changing on a daily basis; many businesses join the industry
each day; customer’s tastes and preferences evolve over time; the legal environment keeps on
changing as well. These factors call for a constant review of the business and its environment
to ensure that the firm remains competitive in the industry. This can be achieved by carrying
out SWOT analysis which is an effective tool used to assess the strengths, weaknesses,
opportunities and threats facing the business. The paper below will discuss McDonalds
SWOT analysis and propose several strategies for the corporation to remain competitive.
Strengths
Strengths entail all those factors that give the business an advantage over its competitors.
They describe what a business can do better than all other players in the industry. Strengths
also include unique and lowest-cost resources that a company owns which its competitors
lack. Strengths can be broadly categorized to core competencies and competitive advantage.
Core competencies refer to the specific ...
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