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Ivapr1234

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please read through the instruction and go through the two websites in there and answer all 4 questions, in paragrahp

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Final Exam Essay Question: 10 points Please note that this is to be answered in essay form. No need to write an extremely long paper. Please answer the questions in full and be concise. Support your reasoning with your knowledge, coursework learned over the semester, and the below articles. Read this: https://www.retaildive.com/news/victorias-secret-ceo-reportedly-stepping-down/542336/ https://www.retaildive.com/news/has-victorias-secret-sold-its-brand-image-to-the-angels/524717/ Then answer the below: Final Essay Question worth 10 points: 1.) What happened to Victoria’s Secret? Where did the company “go wrong” and what might it have done differently to avoid finding itself where it is today? 2.) What stores/brands have benefitted most from the VS decline? Why have these stores taken market share from the once invincible industry leader? Support your reasoning? 3.) What 3 growth strategies should LBrands adopt to fix the business? Support your reasoning. 4.) Which of the 6 elements of the Retail mix is most in need of an overhaul? Support your conclusion. BRING THE COMPLETED ESSAY QUESTION TO CLASS FOR YOUR FINAL. Failure to do so means you’ll be writing a new essay in class during the exam from memory. Goodluck!
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Running head: FASHION AND RETAILING

Fashion and Retailing
Your name
Institutional Affiliations

1

FASHION AND RETAILING

2

Victoria’s Secret is an American based designer, marketer, and manufacturer of beauty
products, womenswear and women’s lingerie. L Brands which is the parent company of
Victoria’s Secret has been recently reporting an unexpected drop in the sales of lingerie despite
the price cuts it made. Despite the fact that it has been a giant in the market f...


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