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Running head: ORGANIZATIONAL DEVELOPMENT

Organization Development
Name
Course
Date

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ORGANIZATIONAL DEVELOPMENT
Section A
The article reviewed is titled "Four Trends Shaping the Future of Organizations and
Organization." This article was published in 2017 and features in OD practitioners Vol 49 issue
number 3 of 2017. The authors Allan H. Church and W. Warner Burke are renowned
Organization Development practitioners, and some of their related projects include "OD Values"
and "PepsiCo LeAD Program (assessment and development of leadership potential)."
Overview
This paper reviews the trends and changes that occur in organizations because of
technology. The authors acknowledge that constant state of change and analyze how businesses
adapt to it. They identify the four trends that result from three change divers. The article focuses
on the forces facing the society today for instance technology the author use their experience and
knowledge to describe the future of organizations and business operations.
Organization development refers to the work of facilitating the success of an organization
through aligning the cultural structural and strategic sections of work in response to the needs of
the business climate which keeps evolving on a daily basis (Cummings & Worley, 2014). The
study of organizational development concerns the changes in organizations and how they
facilitated through humanistic and holistic approaches which put human resources at the center
of the processes. Therefore, Organizational development is the technique of planned change
which seeks to change the attitudes, values, beliefs, and structures of the entire organization for
better adaption of technology which enables the stakeholders to live within the pace of global
change.
Organizational development is carried out in four steps 1) Problem Identification, diagnosis, 2) Planning Strategy for change, 3) Implementing change and 4) evaluation. The

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process of organizational change falls under long-term goals, therefore, the need for careful
implementation and monitoring.
According to the article “Four Trends Shaping the Future of Organizations and
Organization Development” written by Allan H. Church and W. Warner Burke Change is a
constant phenomenon that over the years. The authors state that in their research and writing
about organization development, the business world has witnessed rapid change and many
researchers liken it to a thing they relate to during their time. Organizations always shift towards
the trends of business and currently, technology forms the greases drivers of change.
According to Church and Burke (2017), one can liken the current change rates of the
organizations to Moore's law in the world of semiconductors. The reference asserts that
advancements double every 18 to 24 months in the technology sector. The assumption has
proven right so far, and it affects digital marketing and business processes. The article states that
the changes happening in organizations move as fast as the changes in technology. The changes
get their drive from technology, either directly or indirectly, therefore, the repeat of socialtechnical revolution.
To illustrate the power of technology on organizational development, the authors refer to
the debate that took place in 2013 on employees using social media in organizations during
working hours. Currently, organizations support the idea to the extent of hiring social media
experts `to conduct executive researches, advertise their products, watch for external media
impressions, and staff talent. Social media offers vast business opportunities because of the
online traffic that accesses it every day. According to Kallas 2017, Facebook attracts at least 1.9
billion visitors per month. Compared to platforms that support professional work and business
only for instance LinkedIn and Glassdoor, Facebook offers a broader client base.

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When one considers the changes in technology due to social media, organizations have a
different task compared to the past. The risk of leaked information has risen drastically, and the
extent to which organization development practitioners have understood the impact of the
technology on organization remains an open question. Unlike in their past researches, the authors
focus on the long-lasting and significant changes in the organizatio...