Social, Ethical, and Legal Implications

timer Asked: Dec 10th, 2018
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Question description

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

  • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcome.
    Integrate the previous weeks' sections, social, ethical, and legal implications, and executive summary into the marketing plan. Incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:
    • Incorporate Understanding Target Markets (Week 2)
    • Incorporate Promotion and the Product Life Cycle (Week 3)
    • Incorporate Price and Channel Strategy (Week 4)
    • Incorporate Marketing Communication and Brand Strategy (Week 5)
    • Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)
    Cite a minimum of three peer-reviewed references. Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan.Format your assignment consistent with APA guidelines.Click the Assignment Files tab to submit your assignment

Tutor Answer

School: Rice University

please find the attached fiel. i look forward to working with you again. good bye


Social, Ethical, and Legal Implications




Ethical, Legal, and Social issues
1. US Market
In the US market, Apple has faced various social, ethical, and legal challenges
including issues of privacy, intellectual property, and environmental sustainability. Privacy
has been a major concern since the company’s public discloser in 2011 indicating that some
of its IPhone features collect data of phone location. Most of its customers as well as US
government officials saw this as unethical because of infringement of one’s privacy. The
company later resolved this issue by providing users with features of adjusting privacy
settings. However, this issue continues facing Apple and other technology companies, and
has attracted high profile political debates.
In the US market, the company also faces an issue of patent and intellectual property.
Apple has customized its products in order to ensure differentiation. Therefore, the company
is keen on guarding and protecting its technologies from theft. This has led to the company
filing various lawsuits against powerful competitors such as Microsoft, citing that they are
copying its product designs. Intellectual property theft has also been a key concern for the
company. The company focuses on keeping its information a secr...

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Only issue was the guy's response time which was a bit long, which made me a bit anxious. Reached out to the help desk and they helped me out, turns out the tutors aren't all from US which meant there was a time difference. No issues on the quality.

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