What is the Societal Marketing concept

timer Asked: Dec 11th, 2018
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Question Description

What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

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School: UC Berkeley

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Running head: Societal Marketing Concept

Societal Marketing Concept
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Societal Marketing Concept


Societal Marketing Concept
The societal marketing concept is a modern marketing concept that embraces that an
enterprise has good marketing strategies which consider consumers' needs, the enterprise's
needs, and the long-term interest of the society. It draws special attention to social
responsibilities and therefore recommends that businesses should have a critical marketing
strategy which gives value to the customers' requirement and the social well being.
Societal Marketing Concept
(Welfare of the human beings)


(Customers satisfaction)

(Net revenue)

Societal marketing is marketing using a criterion that is non-economic that is
marketing with social elements. Societal marketing concept embraces that the vital task of an
organization is to examine the requirements, wants, and interests of a target market
(Drumwright & Murphy, 2001). It maintains that the main aim of an organization is to
deliver services that are more effective and efficient than that of the competitors and also to

Societal Marketing Concept


enhance the consumer's and the society's well being. Societal marketing concept relies on
four pillars which include;...

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