Toyota Motors

timer Asked: Dec 12th, 2018
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Question description

Toyota Motors/ APA Guidelines

in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

  • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

Tutor Answer

School: Purdue University



Ethical, Legal, and Social issues – Toyota
Student’s Name
Date of Submission




Ethical, Legal, and Social issues
Founded in 1933, Toyota Motor Corporation is a multinational company that designs,
manufactures, assembles and distributes vehicles and other related products. The company is
headquartered in Japan, however, it also operates in many countries and continents including
Asia, Europe, Africa, and America. Since it was established, Toyota has been carrying out its
business activities under the guiding premise of enabling societal development through the
manufacture of vehicles (Toyota Motors, 2018). This guiding premise, along with Toyota's
corporate social responsibility (CSR) policies, creates the basis of its business activities. Other
than being an automaker, Toyota Motors provides financial services through their financial
services segment. It operates in a very competitive industry, nevertheless, the company has a
competitive edge due to the reliability, pricing, safety of its vehicles as well as effective
customer service and fair financial terms (Kotler and Keller, 2016).
Target Market
Ethical Issues
In the past years, Toyota has endured criticism for its loss of ethics. The company faced a
serious ethical issue in 2009 when the media reported about the Toyota vehicles with unexpected
acceleration issues. In fact, the issue was about floor mats and that most of its vehicles had an
inappropriate pedal design, making it impossible to stop the acceleration (Hirsch and Pfeifer,
2014). These ethical issues resulted in the massive recall of Toyota veh...

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